Why is Geely Automobile Lagging Behind BYD? (AI Translation)
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- In January 2024, Geely Automobile outsold BYD by 12,000 vehicles with a total of 213,000 units sold in a single month, marking a significant achievement for Geely after being outperformed by BYD for two years.
- Geely's transformation and growth were significantly influenced by its acquisition of Volvo Cars in 2010, which helped the company revamp its product development and brand system. Despite setting ambitious goals for electric vehicle (EV) sales under its 'Blue Geely Initiative,' the company fell short of these targets due to strategic missteps in adapting to the EV market transition.
- Geely is now focusing on catching up in the EV segment with new strategies and investments, including launching new brands and models targeting different market segments. The company faces challenges in regaining its leading position against competitors like BYD, which has successfully capitalized on the shift towards electrification.
文｜财新周刊 安丽敏
By An Limin, Caixin Weekly
2024年1月，吉利汽车（00175.HK）单月销售21.3万辆，以1.2万辆优势超越比亚迪（002594.SZ）。一个月的领先并不能左右全年，但对被比亚迪压制两年的吉利汽车来说，结果仍然值得庆贺。
In January 2024, Geely Automobile (00175.HK) reported monthly sales of 213,000 units, surpassing BYD (002594.SZ) by a margin of 12,000 units. Although one month's lead does not determine the outcome for the entire year, for Geely Automobile, which has been overshadowed by BYD for two years, this result is still worth celebrating.
吉利汽车成立于1997年，是中国民营车企的代表。创始人李书福曾经为了获得造车资质四处奔走，急切的时候，他甚至向主管领导呼吁“给我一次失败的机会”。创业初期，吉利汽车与其他中国车企一样，靠低质低价进入市场，抓住一切机会艰难向上突破。
Founded in 1997, Geely Automobile is a representative of China's private car companies. The founder, Li Shufu, once traveled extensively to obtain the qualifications for manufacturing cars. In his urgency, he even appealed to the supervising leaders, asking for "a chance to fail." In its early days of entrepreneurship, like other Chinese car companies, Geely entered the market with low quality and low prices, seizing every opportunity to break through difficulties.
2010年8月，母公司浙江吉利控股集团有限公司（下称“吉利控股集团”）收购乘用车公司沃尔沃汽车（Volvo Cars），把吉利汽车推到转折点。借助后续技术合作，吉利汽车重塑产品研发和品牌体系，从2015年左右发起一轮新产品攻势。2017年吉利汽车问鼎国内本土汽车品牌销冠，龙头地位一直维持到2022年。
In August 2010, Zhejiang Geely Holding Group Co., Ltd. (hereinafter referred to as "Geely Holding Group") acquired the passenger car company Volvo Cars, marking a turning point for Geely Automobile. Leveraging subsequent technological cooperation, Geely Automobile reshaped its product development and brand system, launching a new product offensive around 2015. In 2017, Geely Automobile became the top-selling domestic automobile brand in China, a leading position it maintained until 2022.
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