As Zhengzhou City Explores Real Estate Acquisitions, Cash Flow is Key(AI Translation)
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文|财新周刊 陈博
By Chen Bo, Caixin Weekly
过去三年,房地产需求长期萎靡,销售持续探底,市场库存一再攀升。2024年4月30日召开的中央政治局会议提出,要统筹研究消化存量房产和优化增量住房的政策措施。新一轮“去库存”政策周期正式启动。
Over the past three years, real estate demand has long been sluggish, with sales continually hitting new lows and market inventories repeatedly rising. The Central Political Bureau meeting held on April 30, 2024, proposed policies for balancing the absorption of existing property inventory and optimizing the increase of new housing. A new policy cycle for "de-stocking" has officially begun.
5月17日举行的国务院政策例行吹风会释放消息:国家鼓励地方政府组织地方国企结合保障性住房筹集工作,向开发商“买房买地”。随后,住房和城乡建设部(下称“住建部”)、中国人民银行(下称“央行”)等多个部委分别召开推进会,部署具体工作。
At a State Council policy briefing held on May 17, it was announced that the government encourages local governments to involve local state-owned enterprises in the collection of affordable housing by purchasing homes and land from developers. Subsequently, several ministries, including the Ministry of Housing and Urban-Rural Development (MOHURD) and the People's Bank of China (PBOC), convened meetings to outline and implement specific measures.
广发证券发布于6月10日的研报指出,在此轮政策中,决策高层清晰提出执行重点为“去库存”,地方政府亦承担明确考核指标,这对于打破通货紧缩负循环具有重要意义。
In a research report released on June 10, Guotai Junan Securities stated that in the current policy cycle, top decision-makers have clearly emphasized "de-stocking" as a key focus, with local governments also shouldering specific performance targets. This is significant for breaking the deflationary spiral.

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- Real estate sales in China have been sluggish over the past three years, leading to rising market inventories and a new government policy cycle focused on "de-stocking."
- Zhengzhou initiated a model of acquiring existing housing inventory, converting properties into affordable rental units, and implementing an "old-for-new" exchange policy.
- Governmental financial support and local government initiatives aim to stabilize the market and address surplus inventory, though challenges in funding and implementation persist.
[para. 1] Over the last three years, real estate demand in China has been weak, with sales reaching new lows and inventories rising. At an April 30, 2024, Central Political Bureau meeting, strategies were proposed to balance the absorption of existing property inventory and optimize new housing developments, marking the start of a new "de-stocking" policy cycle. [para. 2] At a State Council policy briefing on May 17, the government encouraged local governments to involve local state-owned enterprises (SOEs) in purchasing homes and land from developers. This was followed by several ministries laying out specific measures for policy implementation.
[para. 3] Guotai Junan Securities' report on June 10 highlighted that "de-stocking" is now a key focus, with local governments also tasked with meeting specific performance targets. [para. 4] Measures to address inventory are categorized into three types: supporting local government actions like reclaiming or buying idle land, empowering local SOEs to purchase unsold commercial housing for affordable housing conversion, and promoting a "sell old, buy new" exchange model.
[para. 5] Among these policies, top-level support is most robust for converting new housing into affordable housing, with the central bank providing a 300 billion yuan relending facility expected to trigger 500 billion yuan in bank loans. [para. 6] According to CRIC Research Center statistics, at least 23 cities have announced plans for local SOEs to acquire existing housing inventory, and 75 cities have introduced "old-for-new" housing exchange policies.
[para. 7] During a State Council meeting on June 7, Premier Li Qiang emphasized the importance of implementing existing policies effectively and preparing new measures for reducing inventory and market stabilization. [para. 9] Zhengzhou has been a pilot city for real estate stock acquisition since 2021, leading in designating local SOEs to acquire developers' existing projects and transform them into affordable rental units.
[para. 10] By the end of March 2024, Zhengzhou aimed to purchase 10,000 old homes, with local SOEs responsible for acquiring 5,000 under the "old-for-new" plan. [para. 11] Early experiences like those in Zhengzhou are scrutinized for potential replication in other regions. [para. 12-14] However, the Zhengzhou model's effectiveness varies as it faced severe market segmentation from 2017 onwards, significantly affecting transaction volumes and prices.
[para. 16] The local market’s excessive inventory and stalled projects prompted significant government intervention to stabilize market confidence. [para. 17] Zhengzhou's model for mitigating excessive real estate inventory involves converting properties into affordable rentals. [para. 19] Since 2019, the Ministry of Finance and the Ministry of Urban-Rural Development's pilot programs have supported rental market development in cities like Zhengzhou, which established Zhengdi Group for public rental housing operations.
[para. 20-21] The approach evolved with some initial slow adoption due to a complex and changing market environment; however, by mid-2022, when the liquidity crisis intensified, efforts to maintain project delivery expanded. [para. 22] The role of Chengfa Anju, Zhengzhou’s restructured municipal housing entity, encompassed absorbing excess inventory to stabilize the market.
[para. 24-25] The substantial acquisitions by Chengfa Anju, although beneficial, sometimes involved sales at significant losses for developers. [para. 30-31] Challenges in balancing acquisition prices and real estate market expectations also influenced the model's replication.
[para. 39] Moreover, comprehensive implementation of top-level policies such as financial support from the central government and adaptive local government measures are critical for the sustainability and scaling of acquisitions. [para. 41] As of June 30, Chengfa Anju had finalized 700 acquisitions through the "old-for-new" policy despite initial slow progress.
In conclusion, China's new real estate policy cycle focuses heavily on reducing inventory through targeted acquisitions by local SOEs and facilitating "old-for-new" exchanges to revive the housing market. Zhengzhou's model provides critical insights, balancing core challenges such as funding, market acceptance, and policy effectiveness for broader application across different regions.
- GF Securities
广发证券 - GF Securities, in a report dated June 10, highlighted the significance of the "de-stocking" policies outlined in recent governmental strategies. The report emphasized the importance of local governments achieving clear assessment indicators, which is crucial for breaking the deflationary negative cycle. GF Securities also noted the substantial funding requirements needed to reduce inventory levels to desirable thresholds.
- Zhengzhou Real Estate Group Co., Ltd.
郑州地产集团有限公司 - Zhengzhou Real Estate Group Co., Ltd. (Zhengdi Group) was designated by the local government in 2021 as the primary body for the repurchase of resettlement housing and the operation platform for public rental housing. In December 2022, it was restructured into Zhengzhou Urban Development Group Co., Ltd. (Zhengzhou Chengfa), with its fully-owned subsidiary, Zhengzhou Chengfa Anju Co., Ltd. (Chengfa Anju), handling specific operational tasks.
- Zhengzhou Urban Development Group Co., Ltd.
郑州城市发展集团有限公司 - Zhengzhou Urban Development Group Co., Ltd. (formerly Zhengzhou Real Estate Group Co., Ltd.) was restructured in December 2022 and handles city-level resettlement housing and public rental housing operations through its subsidiary, Zhengzhou Urban Development Anju Co., Ltd. The company has been pivotal in the city's property acquisition and stock housing conversion efforts.
- Zhengzhou Chengfa Anju Co., Ltd.
郑州城发安居有限公司 - Zhengzhou Chengfa Anju Co., Ltd., initially formed as a subsidiary of Zhengzhou Real Estate Group, was restructured in December 2022 under Zhengzhou City Development Group Co., Ltd. The company is responsible for acquiring inventory housing projects and converting them into affordable rental housing, and is a key local government entity in implementing the "Go Inventory" policies in Zhengzhou.
- China Overseas Development
中国海外发展 - China Overseas Development, a central enterprise in China, was mentioned in the article as one of the companies involved in the first batch of housing acquisition transactions in Zhengzhou. They, along with other private and state-owned enterprises, participated actively in the government's strategy to reduce housing inventory by selling property to local government-backed entities for future transformation into guarantee housing.
- China Resources Land
华润置地 - China Resources Land, a central state-owned enterprise, is mentioned in the article as one of the companies involved in selling properties to Zhengzhou City Development Group for the city's housing initiatives. In April 2023, it sold over 2,700 units of its New Era Plaza project at around 8,000 RMB per square meter, which was lower than the market price.
- Longfor Properties
龙湖 - Longfor Properties is mentioned in the article as one of the few non-distressed private enterprises whose projects were considered for bulk acquisition. Specifically, it refers to the company's projects being included in the initial lists for government-backed acquisition attempts to handle the excessive real estate inventory in Zhengzhou.
- Zhengshang Group
正商集团 - Zhengshang Group is mentioned as a company that was among the winning bidders in the initial batch of property acquisition tenders by the Zhengzhou city administration. The group, along with other companies, sold over 20 projects to Zhengzhou City Development Group (formerly Zhengzhou Real Estate Group) as part of efforts to convert these properties into guaranteed rental housing.
- Jianye Real Estate
建业地产 - According to the article, Jianye Real Estate, a distressed private enterprise, was among the companies whose projects were included in the local government's initial list for stock housing acquisition in Zhengzhou. Jianye is facing significant sales pressure, with many private developers reducing or cutting their marketing teams due to the market downturn.
- Baoneng Group
宝能 - Baoneng Group, mentioned in the article, is one of the distressed private enterprises involved in the real estate sector in Zhengzhou. The company faces challenges amid the city's efforts to offload surplus housing through government-led purchases and transformations into rental housing as part of the broader inventory reduction policy.
- Country Garden
碧桂园 - Country Garden is mentioned in the context of its reluctance to accept the offered prices for property acquisitions under the local government's stock-liquidity alleviation measures. The article notes that the company deemed the prices too low and chose to continue selling its projects on the open market instead of participating in the municipal government's purchase program.
- China Resources Land
华润置地 - According to the article, China Resources Land sold over 2,700 units of its apartment project, New Era Square, to Zhengzhou City Development Group's Chengfa Anju at approximately 8,000 yuan per square meter. The project’s current filing price is around 10,000 yuan per square meter, indicating a likely loss on the sale.
- In the second half of 2021:
- Zhengzhou began pilot programs designating local state-owned enterprises to acquire developers' existing projects and convert them into affordable rental housing.
- December 2022:
- Zhengdi Group restructured into Zhengzhou City Development Group Co., Ltd., marking further progress in Zhengzhou’s housing storage initiatives.
- April 30, 2024:
- The Central Political Bureau meeting proposed policies for balancing the absorption of existing property inventory and initiated a new 'de-stocking' policy cycle.
- May 17, 2024:
- At a State Council policy briefing, it was announced that the government encourages local governments to involve local state-owned enterprises in the collection of affordable housing.
- June 7, 2024:
- Premier Li Qiang emphasized the importance of effectively implementing existing policies and exploring new policies to reduce inventory and stabilize the market at a State Council executive meeting.
- June 10, 2024:
- Guotai Junan Securities released a research report emphasizing 'de-stocking' as a key focus in the current policy cycle.
- June 20, 2024:
- At a video conference, the Ministry of Housing and Urban-Rural Development called for cities at the county level and above to promote the acquisition of completed existing commercial housing for use as affordable housing.
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