Caixin Weekly | The Challenge of Pricing Insurance for New Energy Vehicles (AI Translation)
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文|财新周刊 吴雨俭
By Wu Yujian, Caixin Weekly
文|财新周刊 吴雨俭
By Wu Yujian, Caixin Weekly
新能源汽车保险自问世以来,就一直面临着“车主喊贵、险企叫亏”的尴尬局面。但从2024年下半年开始,情况似乎在电动车“大佬”比亚迪入局财险市场后出现了转机。不少车主发现,比亚迪旗下保险公司提供的车险报价,比其他保险公司明显低了不少。
Since the emergence of new energy vehicle insurance, it has consistently faced an awkward situation where car owners complain about the high costs and insurance companies lament their losses. However, starting from the second half of 2024, the situation seems to have taken a turn following the entry of EV giant BYD into the property insurance market. Many car owners have noticed that the auto insurance quotes offered by BYD's insurance company are significantly lower than those from other insurers.
“最近车险续保,因为之前出过一次险,人保现在要价到了四五千元,平安的报价也差不多。后来保险经理给我推荐了比亚迪的保险,直接上它们家的小程序买,最后报价不到3400元,便宜了1000多元。”一名安徽的比亚迪车主在社交软件上分享他近期购买车险的经历。
"Recently, I needed to renew my auto insurance. Because I had filed a claim before, People's Insurance Company of China (PICC) quoted me four to five thousand yuan, and Ping An's quote was about the same," an Anhui BYD car owner shared on social media about his recent auto insurance purchase. "Later, the insurance manager recommended BYD's insurance. I bought it directly through their applet, and the final quote was less than 3,400 yuan, saving me over 1,000 yuan."

- DIGEST HUB
- BYD entered the property insurance market in 2023, offering significantly lower auto insurance quotes than competitors, attracting attention for potentially disrupting the new energy vehicle insurance industry.
- The average insurance premium for new energy vehicles is higher than for traditional vehicles, with data sharing issues complicating pricing; BYD uses extensive data access for precise pricing.
- Regulatory bodies aim to improve high-risk vehicle insurance access, addressing the blurred distinction between private and commercial use in new energy vehicles, impacting premium pricing strategies.
[para. 1][para. 2][para. 3] New energy vehicle (NEV) insurance has faced challenges with high costs for car owners and losses for insurers. However, since BYD, a NEV giant, entered the property insurance market in 2023 and rebranded Yi An Property Insurance as BYD Property Insurance, the insurance market dynamics have shifted. BYD's insurance offers have been notably cheaper, as evidenced by a BYD car owner from Anhui who saved over 1,000 yuan compared to offers from People's Insurance and Ping An. Once BYD officially launched its insurance in select regions in the summer of 2024, the auto insurance premium collected by the company reached 555 million yuan by September, indicating rapid growth. BYD utilizes comprehensive data control to achieve precise automotive insurance pricing, thus challenging smaller insurers.
[para. 4][para. 5] The entry of new energy vehicles caused complications despite reforms in car insurance in 2019 that were meant to reduce costs and improve coverage. Persistent issues led to regulators proposing a shared risk mechanism for high-risk cars. Moreover, a lack of foundational data after data provider Beili Xinyuan ceased services posed a problem as insurers struggled to set appropriate premiums. Senior actuaries warn that a unified pricing for all car types poses unfair conditions for traditional household cars when mixed with ride-hailing vehicles.
[para. 6][para. 7][para. 8] Industry experts advocate for breaking down information monopolies to provide relevant data to insurers. Zhang Lei, a CEO from Cheche Technology, argues that proper data access could help reduce rates and fraud. According to him, BYD leverages precise data to potentially lower the combined ratio quickly, although this is contingent on being able to access vast amounts of driving data. Other companies like Xiaomi are also entering the auto insurance market, posing potential shifts in data and power dynamics.
[para. 9][para. 10][para. 11] While many BYD car owners report savings on premiums, BYD's insurance isn't necessarily cheaper than industry leaders like PICC Property and Casualty. For example, BYD's average insurance in the third quarter of 2024 was higher than industry averages for NEVs. Traditional insurance companies face challenges in the NEV sector, limited by less data access compared to automaker-backed firms like BYD.
[para. 12][para. 13][para. 14] The core difficulty lies in evaluating NEV risk due to limited data access. Many NEVs are used as ride-hailing services without being properly categorized as commercial vehicles, leading to increased premiums and pricing discrepancies. Discussions around regulatory frameworks and pricing notifications continue as traditional insurers work to delineate between commercial and private vehicle risks.
[para. 15][para. 16][para. 17] Insurers rely on traditional factors such as No-Claims Discount to set prices, but the lack of driving data limits accurate risk assessment. The previous reliance on figures from Beili Xinyuan demonstrates the urgent need for data transparency and sharing. Regulators are working alongside agencies to further improve data access and encourage innovation in NEV insurance products, potentially including digital models and ride-sharing specifications.
[para. 18][para. 19][para. 20] Challenges in distinguishing between ride-hailing and household vehicles lead to calls for regulatory change to appropriately categorize and price these diverse NEVs. Proposals include innovative insurance products tailored for ride-hailing services. Additionally, future steps might involve regulations mandating more detailed classification and metrics to allow for more precise insurance offerings, suggesting a path toward nonlinear, dynamic coverage models for part-time commercial operations like ride-hailing.
- BYD
- BYD entered the insurance market in 2023 by acquiring a majority stake in a struggling insurer and renaming it BYD Insurance. By 2024, it offered competitive car insurance rates, particularly to BYD vehicle owners, leveraging extensive data from its automotive operations. Despite its limited geographic coverage and focus on BYD cars, the company attracted attention for its pricing strategy and potential to disrupt the industry with more precise risk assessment capabilities.
- Ping An
- Ping An is mentioned as one of the insurance companies offering car insurance quotes for BYD vehicle owners. A BYD owner in Anhui noted Ping An's quote was similar to others at around 4,000 to 5,000 RMB, whereas BYD's was cheaper. Overall, Ping An is depicted as a competitor in the car insurance market facing pricing challenges with the entry of BYD into the insurance sector.
- Tesla
- Tesla began offering insurance in 2022 across 12 U.S. states. While their low-cost insurance gained attention, it remains limited in scale and continues to operate at an underwriting loss.
- Xiaomi Group
- In November 2024, Xiaomi Group entered the property insurance market. Through its subsidiary, Sichuan Yinmi Technology Co., Ltd., Xiaomi collaborated with France's Groupama AVIC Insurance Company and Volkswagen Financial Services to establish a joint venture named "Beijing BNP Paribas Star Property Insurance Co., Ltd."
- GAC Group
- The article mentions that during the era of fuel vehicles, auto manufacturer-backed insurance companies, such as GAC Group, which owns a 53.55% stake in Zhongcheng Auto Insurance through direct and indirect means, have not performed significantly in the insurance market and have not posed a major threat to traditional mainstream property insurance companies.
- Cheche Technology
- Cheche Technology, led by founder and CEO Zhang Lei, specializes in the auto insurance sector. Zhang highlights the need for data sharing to improve pricing accuracy, allowing insurers to access crucial driving data. Cheche Technology and others advocate for breaking data "silos" to enhance insurance pricing and reduce fraud. Zhang emphasizes that access to comprehensive driving data enables more precise and fair pricing in the industry.
- 2023:
- BYD obtained full ownership and control of Yi An Property Insurance, renaming it 'BYD Property Insurance.'
- After 2023:
- Few in the property insurance industry expressed concern about the threat posed by automaker-affiliated insurance companies, including BYD, due to historical performance trends.
- Early 2024:
- Following the Ministry of Industry and Information Technology's notice, Beili Xinyuan halted data provision to the insurance industry.
- April 2024:
- Regulators proposed to 'promote the industry to establish a risk-sharing mechanism for high-risk vehicles.'
- April 2024:
- The National Financial Regulatory Administration issued a draft notice promoting high-quality development measures for new energy vehicle insurance.
- May 2024:
- BYD Insurance officially commenced operations.
- First Half of 2024:
- Beijing Institute of Technology Xinyuan Information Technology Co., Ltd. ceased data transmission to the insurance sector, creating challenges for traditional insurance companies' pricing.
- First Half of 2024:
- PICC reported the average insurance premium for new energy vehicles as 4,369 yuan, indicating higher costs for new energy vehicles compared to traditional vehicles.
- Second Half of 2024:
- EV giant BYD enters the property insurance market, significantly impacting the pricing of insurance for new energy vehicles.
- Third Quarter 2024:
- BYD Insurance achieved an average premium per vehicle of 4,700 yuan.
- End of September 2024:
- BYD's auto insurance premium reached 555 million yuan, with 485 million yuan generated in the third quarter alone.
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