Prior to this appointment, Juliana was Chief Representative and Executive Director, Greater China. In this capacity, Juliana led the operations of STB in Greater China (including Hong Kong, Macau and Taiwan), and spearheaded the strategic planning and execution of all marketing and promotional activities within these markets to champion Singapore as an attractive travel destination to both leisure and BTMICE visitors.
Juliana joined the Singapore Tourism Board in 2003, starting out in the Travel Services team followed by concurrent stints in the Investment Promotion and Leisure Planning teams. She was later seconded to CapitaLand and assumed the role of Business Development Manager, with a three-month stint in Abu Dhabi, United Arab Emirates. When she returned to STB in 2009, she was promoted to Assistant Director of Integrated Resorts, and was subsequently based in Hong Kong for one year managing special projects. She joined the Cruise team in 2011.
After her second secondment as a Senior Programme Officer with the World Bank Group, she returned to STB in 2014 and was Director, Strategic Planning and Incentive Policy. In this role, she drove STB’s strategy development for Destination Singapore and managed STB’s incentive policy framework and processes. In May 2018, she was appointed as Chief Representative and Regional Director, Greater China.
She graduated with a Bachelor of Arts in Political Science from the University of Michigan, Ann Arbor, in 2002. In the following year, she attained her Master of Science in Tourism from the University of Strathclyde. In 2017, she obtained her Master of Science (Sloan Fellow) from Stanford University, Graduate School of Business.
在此之前，柯淑丹女士担任新加坡旅游局大中华区首席代表兼执行署长一职，负责新加坡旅游局在大中华区（包括香港特别行政区、澳门特别行政区和台湾地区）的运营，领导这些市场所有营销传播活动的战略规划和执行，打造推广新加坡作为极具吸引力的休闲度假和商务会奖旅游目的地的形象。
柯淑丹女士于2003年加入新加坡旅游局，最初任职于旅游服务团队，随后在投资促进和休闲规划团队兼任职务。后来，她被借调至凯德集团担任业务发展经理一职，并曾在阿布扎比驻扎三个月。2009年，她回到新加坡旅游局，晋升为综合娱乐度假中心处长，随后在香港工作一年管理特别项目。2011年，她加入邮轮团队。
在第二次借调担任世界银行集团高级项目官员之后，她于2014年重返新加坡旅游局，担任战略规划和支持政策署署长。在任期间，她负责推动新加坡旅游局的目的地发展战略，并管理新加坡旅游局支持政策的框架和流程。2018年5月，她被任命为新加坡旅游局大中华区首席代表兼署长。
柯淑丹女士于2002年毕业于密歇根大学安娜堡分校，获得政治学文学学士学位。次年，她获得斯特拉思克莱德大学旅游学理学硕士学位。2017年，她以斯隆研究奖得主身份获得斯坦福大学商学院理学硕士学位。