An accomplished and globally-minded senior executive, Helena brings unique insights and extensive practical experience in enhancing market share and product competitiveness within the solar energy sector. Known for her strategic vision and commitment to excellence, Helena leads the global business team with a customer-centric approach, coordinating resources, fostering regional collaboration, and enhancing organizational vitality and team dynamics, solidifying the company's position as a global leader in the smart energy sector. This spans key regions such as Asia-Pacific, China, Latin America, North America, Japan, the Middle East, Africa, Europe, as well as global key accounts.
Since joining TrinaSolar in 2013, Helena has been a stalwart in driving the company’s positioning as a total solutions provider. She held key positions including the President of Trina Solar’s global module and cell business, Head of Sales & Marketing, Global PV Product & Solution, President of APAC Region, playing a critical role in formulating and executing long-term strategies. Her leadership significantly contributed to the expansion of the company's market share and influence in the global energy market, particularly across residential, industrial and commercial (C&I), and utility segments of the solar industry.
Throughout her career , Helena also held various senior leadership positions at various multi-billiondollar global companies in solar, semiconductor and IT fields, including Microsoft and Intel.
Helena holds an Executive Master of Business Administration (EMBA) degree from the China Europe International Business School in Shanghai.
Helena 在2022年至2023年担任天合光能股份有限公司组件和电池业务总裁，制定公司在光伏组件和电池领域的长期战略，推动公司在全球光伏市场中的份额和影响力。
在进入天合光能工作的前9年（2013年至2022年期间），Helena曾担任公司光伏产品和解决方案副总裁、总经理兼亚太和中东区总裁等重要职务，并涵盖太阳能行业户用、工商业（C&I）以及电站业务在全球涵盖亚太、中国、拉美、北美、日本、中东非、欧洲等区域以及全球大客户的销售、产品和市场营销管理。
2004-2006年期间，Helena在美国半导体公司英特尔担任集团经理，负责中国区的市场开发。她成功帮助英特尔进入新的细分市场，并监督和管理集团多元化的业务拓展和市场团队。在她负责产品营销时，曾参与和推进公司协同计算机制造商和设备制造商的著名商业营销活动，“Intel Inside”。
1998- 2004年期间，Helena效力于微软。她在前两年常驻北京，担任营销主管，专注于中国市场开发。职责包括市场营销、公共关系，以及客户服务和呼叫中心的管理。
Helena拥有上海中欧国际工商学院的高层管理人员工商管理硕士学位（EMBA）。