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Commentary: China’s Property Market Recovery Looms as Industry Shifts into New Era

Published: Jan. 15, 2025  11:52 p.m.  GMT+8
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Residential buildings under construction in Baotou, Inner Mongolia, China, on June 1, 2023. Photo: Bloomberg
Residential buildings under construction in Baotou, Inner Mongolia, China, on June 1, 2023. Photo: Bloomberg

China’s real estate market has entered a new phase.

The market adjustment that began in July 2021, marking the start of the current downturn, signals a critical change for the property sector. From now on, the industry’s development will follow patterns and demands vastly different from the past two decades.

Historically, real estate played a key role in stabilizing economic growth during events such as the 2003 SARS outbreak and the 2008 global financial crisis. It simultaneously improved living standards and accelerated urbanization by addressing limited per capita housing space. However, as China’s economy enters a new stage, the real estate sector’s role in driving economic growth is diminishing.

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  • China's real estate sector is undergoing a significant adjustment since July 2021, impacting its role in economic growth, with a focus on innovation-driven development and high-quality transformation.
  • Real estate sales have seen a gradual stabilization, with November 2024 marking a 3.25% growth, following proactive government measures and easing regulations.
  • Key future trends include a shrinking new housing supply, dominance of pre-owned home transactions, urban renewal, and enhancement of the affordable housing system.
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China's real estate market has entered a new phase starting from a downturn that began in July 2021, signaling a critical shift for the property sector. Moving forward, the industry will operate under new patterns and demands distinct from those of the past two decades. Historically, real estate has been crucial in propelling economic growth during crises like the 2003 SARS outbreak and the 2008 global financial crisis, improving living standards and enhancing urbanization by addressing limited housing space. However, with the Chinese economy advancing into a new phase, the significance of real estate in economic growth is reducing [para. 1][para. 2].

Currently, the per capita housing space in China is about two-thirds of that in the United States, while its per capita GDP is only one-sixth. The recent regulatory measures in the property market align with China's economic transition towards innovation-driven development, focusing on fostering new growth drivers, economic resilience, and global competitiveness. There has been a significant decline in property loans, from 29% of total credit in 2019 to 20.9% by the third quarter of 2024, indicating a strategic shift of resources towards sectors like advanced manufacturing and modern services. During this transformation, the property industry is urged to focus on high-quality development [para. 3][para. 4].

The real estate sector faces immense challenges, characterized by declining demand and increasing inventory. Sales of newly built homes have plunged by 44% over three years, from 1.794 billion square meters in 2021 to a projected 1 billion in 2024. The China Index Academy reports 21.3 billion square meters of land transactions occurred between 2014 and 2023, but only 14.7 billion square meters of commercial housing were sold, leaving an inventory of 6.6 billion square meters. Addressing these challenges requires a comprehensive approach [para. 5][para. 6].

A multi-pronged strategy involves reclaiming idle land and stabilizing the land market, aligning local government land supply with the de-stocking cycle, encouraging real estate companies to exit or transform for better housing quality, providing incentives for homebuyers, increasing residents’ incomes, and focusing on de-stocking commercial and office properties. Additionally, simplifying taxes on commercial property transactions and converting eligible spaces into rental housing are recommended measures [para. 7][para. 8][para. 9].

Since July 2021, the sharp downturn in property sales has begun to stabilize, hitting a first growth phase in November 2024 after substantial decline. The central government has implemented proactive policies to counter the downturn, including easing regulations in major cities and employing funds from special bond issuance by the Ministry of Finance to buy existing commercial housing and reduce inventory. The downturn is expected to lessen over the next one to two years, with major cities likely stabilizing sooner [para. 10][para. 11][para. 12].

With the real estate market in a downturn for over three years, companies have had to adapt business models, moving away from strategies of “high turnover, high leverage, and high debt.” The government now emphasizes building high-quality homes. The market is witnessing reduced leverage among listed developers, with an average asset-liability ratio decrease from 64.67% in 2020 to 60.99% in 2024 [para. 13][para. 14].

Five emerging trends in the property market involve a shrinking new housing supply, dominance of pre-owned home transactions, value retention and appreciation in first-tier cities, urban renewal initiatives, and enhancement of the affordable housing system. These trends reflect significant shifts in China’s real estate market dynamics and regulatory landscape [para. 15][para. 16][para. 17][para. 18][para. 19].

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Who’s Who
China Europe International Business School
China Europe International Business School (CEIBS) is a prominent business school located in China. It offers a variety of programs including MBA, Executive MBA, and executive education, focusing on business leadership and management skills. CEIBS is known for its international faculty and global perspective, contributing to its reputation as a leading business school. Sheng Songcheng, an adjunct professor at CEIBS, is mentioned in the article as an economics and finance expert.
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What Happened When
July 2021:
The market adjustment began, marking the start of the current downturn in China's real estate sector.
April 2022:
Year-on-year property sales fell by 39%.
July 2024:
The State Council released a five-year action plan for urbanization, focusing on urban infrastructure development.
August 2024:
Pre-owned home transactions rose to 62% of total transactions in China's 20 core cities.
September 2024:
Politburo meeting called for measures to stop the property market decline, significantly lifting market expectations.
By the end of the third quarter 2024:
Property loans totaled 52.9 trillion yuan, accounting for 20.9% of total credit.
November 2024:
Property sales returned to growth for the first time since the downturn, reaching a 3.25% increase.
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