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Cyberbullying in Fandom: What to do When Both Parties Are Minors (AI Translation)

Published: Apr. 12, 2025  3:22 p.m.  GMT+8
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由百度高管之女引爆的一场网络暴力风波则向全民“科普”了饭圈名词——开盒。
由百度高管之女引爆的一场网络暴力风波则向全民“科普”了饭圈名词——开盒。

文|财新周刊 关聪

By Caixin Weekly's Guan Cong

  4月以来,监管再次出手整治“饭圈”(粉丝圈子)乱象。4月2日,拉踩引战和攻击谩骂等网上体育饭圈问题治理成果发布,160万余条违法违规信息被清理;4月7日,一批低俗炒作绯闻、丑闻、八卦的违法违规账号被关闭、禁言。

Since April, regulators have once again taken action to address chaos within "fan circles." On April 2, authorities announced results of efforts to tackle issues such as fan circle disputes and verbal abuse in online sports communities, with over 1.6 million pieces of illegal content removed. On April 7, a number of accounts engaged in vulgar hype involving rumors, scandals, and gossip were shut down or muted.

  而一个月前,由百度高管之女引爆的一场网络暴力风波则向全民“科普”了饭圈名词——开盒。

A month earlier, an online bullying controversy sparked by the daughter of a Baidu executive brought nationwide attention to a fan culture term—"kai he," or "unboxing."

  “开盒”类似于早期互联网论坛上风行的“人肉搜索”,即通过技术手段获取他人隐私信息并恶意公开,煽动网民攻击谩骂。但此次出人意料的是,借助如此手段倾泻私愤的人群中包括13岁未成年人,而原因起于一句饭圈的吐槽。

"Unboxing" bears similarities to the early internet forums' trend of "human flesh search," which involves obtaining others' private information through technical means, maliciously exposing it, and inciting netizens to attack and insult. However, what is surprising this time is that the group using such methods to vent personal grievances includes 13-year-olds, and it all started with a complaint within a fan community.

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Caixin is acclaimed for its high-quality, investigative journalism. This section offers you a glimpse into Caixin’s flagship Chinese-language magazine, Caixin Weekly, via AI translation. The English translation may contain inaccuracies.
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Cyberbullying in Fandom: What to do When Both Parties Are Minors (AI Translation)
Explore the story in 30 seconds
  • Authorities in China have intensified efforts to regulate "fan circle" activities, including removing over 1.6 million illegal posts and addressing cyberbullying incidents involving minors.
  • Platforms like Weibo and Baidu have faced scrutiny for privacy breaches amidst the growing trend of fandom-driven online harassment and doxxing.
  • Challenges persist in safeguarding minors as internet usage among youth rises, and platforms grapple with balancing control, user experience, and data protection amidst extreme fan culture.
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Explore the story in 3 minutes

[para. 1] Since April, Chinese regulators have intensively cracked down on online chaos emanating from "fan circles." On April 2, authorities reported the removal of 1.6 million illegal posts, and on April 7, multiple Weibo accounts that propagated rumors and scandals were shut down. A prior controversy around online bullying introduced "kai he" ("unboxing"), a term describing exposing individuals' private information and spurring collective harassment—a new dimension in fan culture that even involved minors.

[para. 2] An incident in March 2024, involving a pregnant woman commented on South Korean celebrity Jang Won-young’s schedule, led to her being doxxed by fans exposing her personal information. This exploded into a broader scandal when one accuser, "Yan Mou," implicated Baidu VP Xie Guangjun, alleging misuse of company resources to support doxxing, which Baidu denied. Baidu faced further scrutiny due to its history of data breaches, including prior controversies linked to medical ads and poor privacy practices.

[para. 3][para. 4] Simultaneously, Weibo, the platform hosting the cyberbullying, announced governance results such as banning 147 accounts and removing 451 doxxing posts. However, platform monitoring struggles with proper enforcement against stealthy behaviors, like "grey-area" harassment through subtle means. The rising younger user base on platforms (16.7% of China’s 1.108 billion internet users are minors) presents an urgent challenge. Regulators have intensified yearly campaigns like "Clear and Bright" while platforms have leaned on AI tools for content moderation.

[para. 5] China has long targeted extreme fandom, introducing regulatory measures such as banning celebrity rankings and implementing reporting mechanisms. Platforms like Weibo, Douyin, and Kuaishou face significant risks balancing content governance and maintaining user engagement. Discussions with industry insiders revealed that aggressive fan activities are difficult to monitor, as fanbase members innovate methods to evade detection, internal fan conflicts intensify, and some content creators deliberately provoke controversy for traction.

[para. 6] Beyond China, Telegram and the dark web represent havens for social engineering and rampant data leaks, where personal information is traded for doxxing and harassment. Telegram’s encryption and anonymity are exploited for illegal trades, similar to platforms embroiled in high-profile cases like South Korea's "Nth Room." These structural gaps exacerbate global challenges in safeguarding online privacy, adherence to regulations, and protecting minors.

[para. 7][para. 8] The convergence of underage internet users and excessive fandom pressures necessitates more robust measures for personal data protection. Regulatory steps, including China's 2024 "Clean Cyberspace" action against youth-targeted cyber harassment, underscore worsening risks. Minors’ integration into online subcultures exposes them to organized trolling and fan aggression, often facilitated by shifting activity to international platforms unreachable by local law enforcement.

[para. 9] Platforms like Weibo continue incrementally introducing governance, such as comment filtering and real-time risk detection, and others utilize AI to address violations proactively. Yet, their response timeframe remains insufficient during viral controversies. The "unboxing" incident highlighted that both platforms and related entities—corporate sponsors, fan club moderators, and influencers—must verifiably oversee their ecosystems and prevent privacy breaches becoming systemic.

[para. 10] The viral spread of doxxing stems from globally accessible datasets dubbed "social engineering databases." Compiled from past breaches, these datasets are sold or distributed freely, enabling precise individual targeting. Criminal exploitation spans hacking private details, manipulation via credential stuffing, and even exposing minors’ sensitive data linked to their households. Despite regulatory victories, these illicit markets constantly regenerate.

[para. 11][para. 12] Experts emphasize industry-wide collaboration to tackle online harassment and privacy violations, with new technologies vital for preempting innovative methods in cyberbullying. Firms like Baidu have pledged stronger data-security frameworks but face rising accountability from users. Consumer awareness about personal data is growing, though systemic responsibility hinges on stricter safeguards adhering to China’s Personal Information Protection Law. The challenges from fandom culture extend globally, requiring balanced, long-term platform regulations to give minors and global users safer digital environments.

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Who’s Who
Baidu
百度
The article discusses a controversy involving Baidu executive Xie Guangjun, whose 13-year-old daughter allegedly used leaked private data in a fan-related "open-box" incident. Baidu denied any involvement, stating the data did not come from the company. It emphasized that employees lack access to user data and attributed the leak to overseas "social engineering" databases. Baidu pledged to improve privacy protections and proposed creating an industry-wide "anti-open-box" alliance to combat illegal data breaches and misuse.
Weibo
微博
Weibo, a major platform for entertainment and fan interactions in China, has over 80% "Z-generation" users and faces challenges with fan-based cyberbullying like "open box" incidents. While it implements AI and governance tools to curb online violence and privacy violations, its leniency on borderline fan content reflects concerns about user engagement and commercial impact. It introduced tools like "One-Click Protection" and updates for content moderation but struggles against evolving fan-group behaviors and privacy breaches.
Douban
豆瓣
Douban, a platform with forum attributes, has a notable presence among younger users and hosts various fan-related communities. It has been criticized for harboring toxic "fan circle" behaviors, such as mutual attacks and spreading harmful information. The platform, along with others, has been targeted in regulatory crackdowns, particularly since 2020, when efforts began to address the harmful online environment for minors. Douban faces challenges balancing community management and compliance with these stringent regulations.
Douyin
抖音
According to the article, Douyin, a popular content platform, has shifted its focus toward managing fan circle behavior and monitoring negative content. It strictly avoids promoting harmful or non-positive content, enhances content governance, and uses advanced algorithms to identify sensitive information and extreme behaviors. Although Douyin prohibits minors from live streaming, they are still allowed to post videos, reflecting targeted restrictions based on platform policies while balancing user engagement and regulatory compliance effectively.
iQIYI
爱奇艺
The article mentions iQIYI in the context of regulatory actions in 2021. iQIYI's talent show "Youth With You 3" and issues within the entertainment industry led to comprehensive reforms targeting fan culture and the entertainment sector, including inducing irrational fan consumption. These reforms included large-scale adjustments across platforms, artists, agencies, and production companies to implement stricter regulations within the entertainment ecosystem.
Kuaishou
快手
Kuaishou, a short video platform, has a dedicated team for addressing "doxxing" and related violations. It frequently updates algorithms to identify sensitive content and monitors risks in entertainment circles. The platform targets "extreme behaviors" in fan communities by dynamically updating review standards and utilizing AI models for assessing risks in text, images, and videos.
Bilibili
B站
The article mentions Bilibili as a platform with a mix of low-age users and specific risks, attracting fans from anime and fandom communities. It highlights Bilibili's role as a platform where fan-related content, including extreme behaviors, is prevalent, similar to other platforms like Weibo or Douyin, reflecting its exposure to younger audiences and unique challenges in content governance.
Huya
虎牙
Huya is a game streaming platform mentioned in the context of platforms with low-age user bases and unique risk exposure characteristics. It gathers specific communities, akin to other platforms like Bilibili or Douyin, and faces challenges related to fandom activities and content moderation amidst efforts to manage extreme behaviors and safeguard younger users.
DouYu
斗鱼
DouYu is mentioned as a platform with forum-like attributes that caters to specific user bases, including fans and younger users. It, along with others like Bilibili, Huya, and Zhihu, faces risks related to low-age users and their specific content preferences, making content governance a challenge.
Zhihu
知乎
Zhihu, a forum-based platform, attracts a proportion of younger users and faces unique exposure risks. Similar to other platforms like Weibo and Douyin, it struggles with managing "饭圈" (fan groups) content and addressing privacy issues, balancing user experience with effective governance. The platform's regulatory challenges align with broader difficulties in protecting minors and mitigating online harassment in China.
Tencent
腾讯
The article mentions Tencent shutting down its QQ short video business on March 24, 2024, following concerns about illegal content harming minors. It also highlights Tencent's additional efforts, such as monitoring and combating extreme online behaviors, and its challenges in balancing content moderation and maintaining platform operations.
ByteDance
字节跳动
The article mentions that ByteDance, along with other platforms, frequently optimizes algorithms to identify sensitive information and works on content moderation for risks like "doxxing" and extreme fan behavior. ByteDance also employs dynamic updates to manage risks associated with fan culture and implements protection measures against online violence and privacy violations, especially concerning minors.
Xiaohongshu
小红书
The article briefly mentions Xiaohongshu alongside other major platforms like ByteDance and Tencent, noting they optimize algorithms to identify sensitive content and address risk management. However, specific actions or strategies unique to Xiaohongshu were not detailed in the context of managing "fan circles," online violence, or data privacy challenges.
Zuiyou
最右
Zuiyou is a vertical content app with low-age user demographics reflecting increased demand from younger groups. It's mentioned alongside other platforms like Xiaohongshu and Douyin, which also grapple with controlling content from younger users. It highlights the challenge of managing youth-driven content ecosystems while addressing risks arising from extreme behaviors, like those seen in fan communities.
Pipi Gaoxiao
皮皮搞笑
Pipi Gaoxiao is mentioned as a vertical content app popular among younger users in China. It highlights the growing demand for content platforms catering to low-age demographics. Users form various self-organized community groups with unique communication rules and social dynamics, reflecting young audiences' content consumption trends.
NetEase
网易
The article mentions "NetEase" in the context of platforms catering to increasing low-age user demands, such as its game *Eggy Party* (*蛋仔派对*). It highlights the challenges of managing content for younger audiences on platforms like NetEase amid concerns about protecting minors and controlling harmful behaviors in online communities.
OPPO
OPPO
The article mentions that OPPO's former security head, Wang Anyu, explained how hackers use tools for automated "credential stuffing" (trying breached credentials on different platforms). He highlighted the role of "social engineering" and data breaches, where hackers exploit leaked credentials to access personal information.
Huawei
华为
The article briefly mentions Huawei in the context of data security. It states that Wang Anyu, Huawei's former Chief Data Security Architect, highlighted the importance of respecting personal data and adhering to the Personal Information Protection Law, emphasizing that internet companies should only collect necessary information for service delivery.
Hanting
汉庭
The article mentions that on the Chinese dark web, there have been forums specifically trading sensitive data, including information like Hanting (汉庭) hotel booking records. These illegal forums, driven by demand for personal data, have persisted despite crackdowns, evolving over years with new iterations.
Telegram
Telegram
Telegram is a messaging platform known for its encryption and anonymity, often used for private communication. However, it has faced criticism for enabling illegal activities, such as personal data leaks and organized crimes, including "N号房" in Korea. Telegram’s servers are overseas, complicating enforcement and regulation. The platform reportedly hosts databases like "社工库," containing private user information. Its strong privacy features and minimal content moderation have made it a hub for illicit exchanges and “doxxing” activities globally.
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