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Latest Cover Story | Two Giants Compete for Position in AI (AI Translation)

Published: Jun. 23, 2025  6:47 a.m.  GMT+8
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2024年7月6日,上海,世界人工智能大会(2024WAIC)上的阿里巴巴展台。阿里巴巴和腾讯在各自经历调整后,进入新一轮投入期,想抓住新一轮AI(人工智能)大模型和应用普及的机会。
2024年7月6日,上海,世界人工智能大会(2024WAIC)上的阿里巴巴展台。阿里巴巴和腾讯在各自经历调整后,进入新一轮投入期,想抓住新一轮AI(人工智能)大模型和应用普及的机会。

文|财新周刊 刘沛林 关聪

By Caixin Weekly’s Liu Peilin and Guan Cong

  文|财新周刊 刘沛林 关聪

By Caixin Weekly’s Liu Peilin and Guan Cong

  中国最大的两家互联网公司阿里巴巴腾讯在各自经历调整后,进入新一轮投入期,和全球科技公司一样,它们都想抓住新一轮AI(人工智能)大模型和应用普及的机会。

China's two largest internet giants, Alibaba and Tencent, have entered a new investment cycle after undergoing their own corporate adjustments. Like their global tech counterparts, both companies are eager to seize opportunities presented by the latest wave of artificial intelligence (AI) advancements and the widespread adoption of large language models.

  2月,全球科技行业都在谈论中国横空出世的大模型公司深度求索(DeepSeek),其创始人梁文锋成为全球炙手可热的AI创业者。当月17日,梁文锋参加了备受瞩目的民营企业家座谈会,腾讯创始人马化腾就坐在梁文锋旁边,同场参会的还有阿里巴巴创始人马云

In February, the global technology sector was abuzz about China’s emerging large language model company DeepSeek, whose founder, Liang Wenfeng, quickly became one of the most sought-after AI entrepreneurs worldwide. On the 17th of that month, Liang Wenfeng attended a high-profile symposium for private entrepreneurs, seated next to Tencent founder Pony Ma (Ma Huateng), with Alibaba founder Jack Ma (Ma Yun) also present at the event.

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Caixin is acclaimed for its high-quality, investigative journalism. This section offers you a glimpse into Caixin’s flagship Chinese-language magazine, Caixin Weekly, via AI translation. The English translation may contain inaccuracies.
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Latest Cover Story | Two Giants Compete for Position in AI (AI Translation)
Explore the story in 30 seconds
  • Alibaba, Tencent, and ByteDance are accelerating investments in AI, focusing on cloud infrastructure, AI applications, and supporting local model startups; Alibaba will invest over 380 billion RMB in cloud and AI within three years.
  • DeepSeek's emergence has intensified AI competition, reduced industry barriers, and driven giants like Tencent and Alibaba to diversify models and expand applications, especially in search, education, and productivity.
  • These tech giants face computing power limitations amid U.S. chip sanctions, prompting increased domestic chip adoption and broader ecosystem investments, while maintaining rapid AI model iterations and strategic partnerships.
AI generated, for reference only
Explore the story in 3 minutes

1. Alibaba and Tencent, two of China's largest internet companies, are entering a new phase of significant investment, aiming to seize opportunities in AI large model development and AI applications, similar to global technology peers. In early 2024, the emergence of DeepSeek, an AI company founded by Liang Wenfeng, rapidly gained worldwide attention. Both Alibaba's Jack Ma and Tencent's Pony Ma attended discussion panels with Liang. Notably, Tencent integrated DeepSeek’s R1 foundational model into its AI chatbot Yuanbao and paused some training of its own Hunyuan model to prioritize DeepSeek integration. Subsequently, Alibaba CEO Wu Yongming announced a record investment of over RMB 380 billion (~$53 billion) over the next three years towards cloud and AI infrastructure—more than its total investment in the previous decade, setting a record for private investment in these sectors in China. [para. 1][para. 2][para. 3][para. 4][para. 5]

2. DeepSeek’s success disrupted conventional thinking that only massive resource holders could participate in foundational model development; now, firms with even modest resources (e.g., 2,000 GPUs) could engage. This shift led to rapid updates and integration of external models into established AI products, with Tencent’s Yuanbao delivering 36 updates in four months and briefly surpassing DeepSeek in downloads, maintaining a top-three position alongside ByteDance’s Doubao and DeepSeek itself. Meanwhile, Alibaba’s Qwen model series offered cost-efficient, parameter-varied open-source models, enjoying rapid adoption—by February 2024, over 100,000 open-source derivatives existed, with major releases every six months. These developments illustrated two diverging strategies: Alibaba prioritized ecosystem-building through open-source models and cloud MaaS (Model as a Service), whereas Tencent accelerated integration of powerful AI functionality into billion-user applications like WeChat. [para. 6][para. 7][para. 8][para. 9][para. 10][para. 11][para. 12][para. 13][para. 14][para. 15][para. 16][para. 17][para. 18]

3. Despite different focuses, both companies are committed to full-scale AI transformation. Alibaba’s strategic pillars are infrastructure construction, foundational platform and application upgrades, and AI-driven transformation across existing businesses, while Tencent invests heavily in models, agents, and knowledge bases. Both have accelerated cloud and hardware investments and maintained intensive participation in funding AI startups, becoming shareholders or investors in most prominent Chinese AI companies, such as Zhipu AI, MiniMax, Baichuan, and Moonshot. Tencent has also backed hardware players and chip firms. The market generally anticipates that Tencent, Alibaba, and ByteDance will likely become China's AI giants, each leveraging different strengths—Tencent and ByteDance in application scenarios, Alibaba in cloud infrastructure. [para. 19][para. 20][para. 21][para. 22][para. 23][para. 30][para. 31][para. 32][para. 33][para. 34]

4. Alibaba is China’s pioneer in adopting open-source models and the MaaS model in cloud services, seeking ecosystem-building and commercial revenue. Massive investments in model development and rapid iteration—sometimes releasing five model generations in under two years—have enabled Alibaba Cloud to attract 15 million developers and attain over 70,000 models on its ModelScope community. Cost reduction is notable: its Qwen3 model requires only 4 Nvidia H20 chips for deployment, cutting costs by 65%-75% compared to DeepSeek R1. AliCloud’s public cloud segment, focusing on AI-driven services, has rebounded to double-digit growth, with AI products fueling consecutive triple-digit revenue increases and supporting major enterprise customers, including BYD, Weibo, and state-owned enterprises. However, Alibaba faces rising competition from ByteDance’s low-cost Volcano Engine, which has rapidly escalated in large model API call market share, and from Baidu Cloud. [para. 35][para. 36][para. 37][para. 38][para. 39][para. 40][para. 41][para. 42][para. 43][para. 44][para. 45][para. 46][para. 47][para. 48][para. 49][para. 50][para. 51][para. 52][para. 53]

5. Tencent, after a January 2024 reorganization, moved its major consumer AI applications under its cloud and smart industries group, rapidly integrating DeepSeek into flagship apps. Most notably, WeChat, China’s largest social platform, piloted Yuanbao-based AI features and plans further integration with a proprietary AI agent. QQ Browser was upgraded into an AI-first product, and smart productivity tools were incubated for personalized knowledge management. Tencent’s core consumer AI apps, like Yuanbao, now see robust weekday activity, indicating rising use in workflow efficiency. Large-scale integration into WeChat and other apps is constrained mainly by compute resource availability, as surges in demand would require robust, reliable back-end infrastructure. [para. 54][para. 55][para. 56][para. 57][para. 58][para. 59][para. 60][para. 61][para. 62][para. 63][para. 64][para. 65][para. 66][para. 67][para. 68]

6. Both Alibaba and Tencent are embedding AI deeper into their core businesses, spanning advertising, e-commerce, gaming, and enterprise solutions. Tencent attributes substantial improvements in ad click-through rates to AI, and Alibaba leverages generative AI for B2B commerce, automating complex processes and customer interaction, with metrics showing AI-optimized product conversion rising by 52% and reply rates by 36%. ByteDance, meanwhile, continues its tradition of rapid application innovation, deploying high-frequency model upgrades and introducing AI-powered products across education, video, and social scenarios, and has become the largest large-model API provider based on daily call volume. [para. 69][para. 70][para. 71][para. 72][para. 73][para. 74][para. 75][para. 76][para. 77][para. 78][para. 79][para. 80][para. 81][para. 82][para. 83][para. 84][para. 85][para. 86][para. 87][para. 88]

7. High-performance AI requires vast computing power; thus, all three companies have accumulated large reserves of Nvidia and domestic chips. Alibaba, for instance, expects to possess over 53,000 Nvidia and 90,000 domestic AI chips by 2025; Tencent and ByteDance also have significant, though varying, reserves. The companies attempt to adapt to evolving US export controls by diversifying chip sources, accelerating investment in domestic chip design and heterogeneous computing clusters, but face integration challenges. Huawei is seen as a leader in domestic chip technology; Alibaba and Tencent also have chip design subsidiaries or investments but lag in independent R&D. [para. 89][para. 90][para. 91][para. 92][para. 93][para. 94][para. 95][para. 96]

8. Both Alibaba and Tencent are major AI ecosystem investors; Alibaba funds startups to extend cloud-based model and application services, while Tencent leverages its popular social platforms as integration points for third-party AI apps. Developers are attracted to Alibaba’s open-source cloud ecosystem and generous compute resources, while Tencent’s WeChat-based ecosystem offers vast user access for enterprise automation and knowledge management services. This ecosystem-centric approach is likely to shape the competitive AI landscape in China for years to come. [para. 97][para. 98][para. 99][para. 100][para. 101][para. 102][para. 103][para. 104][para. 105][para. 106][para. 107][para. 108][para. 109][para. 110][para. 111][para. 112][para. 113][para. 114][para. 115]

AI generated, for reference only
Who’s Who
Alibaba
Alibaba, a Chinese internet giant, is heavily investing in AI infrastructure, aiming to become an "AI+Cloud" service provider. They advocate for an "open source" and "model-as-a-service" approach. Alibaba's large language model, Tongyi Qianwen, has seen rapid iterations and widespread adoption through its open-source initiatives. The company plans to invest over 380 billion yuan in cloud and AI hardware infrastructure in the next three years, exceeding its total capital expenditure over the past decade.
Tencent
Tencent, a major Chinese internet company, is actively investing in AI, adapting its strategy to incorporate external AI models like DeepSeek into its flagship AI application, Yuanbao. Tencent's approach leverages its vast user base, particularly through WeChat, to integrate AI features and explore new applications in areas like search and gaming. The company is also building a robust AI ecosystem through strategic investments in AI startups and increased capital expenditure on computing power.
DeepSeek
DeepSeek is a prominent Chinese AI large model company. It gained global attention for its efficient use of NVIDIA GPUs. DeepSeek R1, one of its models, offers powerful performance but requires significant computing resources. Tencent and Alibaba have integrated DeepSeek's models into their AI services and applications.
ByteDance
ByteDance, a widely recognized "application factory," is intensifying its investments across the entire AI generation spectrum due to the market's widespread belief that it, alongside Tencent and Alibaba, is poised to become a new AI giant. Its AI initiatives, including the Doubao large model and the Seedance 1.0 Pro video generation model, operate on models that prioritize cost-effectiveness. In the competitive landscape of AI agents, ByteDance has introduced new products, such as "Koze," a general-purpose agent development platform. Early signs indicate success, with Koze Space's user base rapidly expanding.
Zhipu AI
Zhipu AI is a Chinese AI model company. Tencent and Alibaba are among its shareholders. It is one of the "four major domestic model companies" in China. Zhipu AI is among the AI companies that have received investment from major internet players like Tencent and Alibaba since the large model explosion in 2023.
MiniMax
MiniMax is one of the four domestic Chinese model companies (alongside Zhipu AI, Baichuan Intelligent, and Moonshot AI) in which both Alibaba and Tencent have invested. It's a key player in the AI startup scene, attracting significant strategic investments from these internet giants.
Baichuan Intelligence
Baichuan Intelligence is one of four Chinese AI model companies in which both Alibaba and Tencent have invested.
Moonshot AI
Moonshot AI (Chinese: 月之暗面) is one of China's "four domestic model companies" and "six AI model startups." It is a major Chinese AI startup, and both Alibaba and Tencent are shareholders.
Deep Lang Technology
"Deep Lang Technology" is the English translation for "深言科技" (Shenyan Keji). Deep Lang Technology is an AI model company that Tencent invested in during 2023.
Iluvatar CoreX
Iluvatar CoreX (燧原科技) is an AI chip company that Tencent has invested in. Tencent began using Iluvatar CoreX chips for internal testing on Tencent Cloud in 2020. This collaboration highlights Tencent's strategy to diversify its AI infrastructure and reduce reliance on a single chip provider.
Infinigence AI
Infinigence AI (无问芯穹) is a Chinese company focused on AI model training and inference services. Tencent has invested in this company since 2023. Infinigence AI's technology helps addresses the demand for high-performance computing in AI, optimizing the utilization of limited GPU resources, which is crucial given the challenges posed by US chip export restrictions.
T-Head Semiconductor
T-Head Semiconductor is Alibaba's chip design company. It develops the Hanguang 800 AI inference chip, used in data centers and edge servers.
Silicon Flow
Silicon Flow, a partner in Alibaba Cloud's AI ecosystem, leads in providing third-party inference services for DeepSeek models. It recently secured multi-million yuan Series A funding led by Alibaba Cloud. Silicon Flow's platform is integrated with Alibaba Cloud's Bailian large model platform, leveraging Alibaba Cloud's computing power.
BYD
In June, BYD, the electric vehicle giant, placed an order with Alibaba Cloud for its intelligent cabin. Alibaba Cloud is focused on "AI + Cloud" services, while Tencent is concentrating on expanding its AI application, Yuanbao.
Weibo
The article frequently mentions Weibo as a significant client of Alibaba Cloud's AI services. By January 2025, Weibo was among over 290,000 businesses and developers utilizing Alibaba Cloud's Tongyi API. This indicates Weibo's integration of AI-related products to enhance its services.
Ctrip
Ctrip (携程) is listed as one of the important clients of Alibaba Cloud.
China Merchants Bank
China Merchants Bank (招商银行) is mentioned as one of the significant clients of Alibaba Cloud's AI-related products and services. Over 290,000 businesses and developers use Alibaba Cloud's Tongyi API, including major financial institutions like China Merchants Bank.
BMW
The article mentions that BMW is a client of Alibaba Cloud, utilizing their Tongyi API for AI-related products. This indicates BMW's engagement with advanced AI solutions offered by major Chinese cloud providers.
Xpeng
Xpeng's smart cockpit utilizes Alibaba Cloud's AI technology. Alibaba Cloud’s BaiLian platform has over 290,000 corporate and developer users who invoke Tongyi API, including significant clients like Xpeng.
Zeekr
Zeekr is one of the important clients of Alibaba Cloud. Zeekr uses Alibaba Cloud's platform to call Tongyi Qianwen API. As of January 2025, more than 290,000 enterprises and developers have used Tongyi API on Alibaba Cloud's "Bailian" platform.
OPPO
OPPO, a prominent Chinese smartphone manufacturer, is among the key clients utilizing Alibaba Cloud's AI services. By January 2025, OPPO was listed as an important customer calling Alibaba Cloud's Tongyi API, demonstrating its adoption of Alibaba's AI capabilities for various operations.
vivo
The article mentions Vivo as one of the significant clients of Alibaba Cloud. Vivo utilizes Alibaba Cloud's services, especially its AI-related products, demonstrating the brand's engagement with advanced cloud and AI technologies.
Transsion
Transsion is a mobile phone manufacturer that utilizes AI-related products and services from Alibaba Cloud. They are listed as one of Alibaba Cloud's important clients, indicating their adoption of AI technologies for potentially improving their products or operations.
Honor
Honor is listed as one of the key clients of Alibaba Cloud's AI-related products, which have seen rapid growth.
China Mobile
The article doesn't say that China Mobile (中国移动) is an AI customer of China Mobile (中国移动). However, it does state that China Mobile is a customer of Alibaba Cloud (阿里云), using its AI-related products and services.
China Unicom
China Unicom is mentioned as one of the major clients of Alibaba Cloud's AI-related products. As of January 2025, over 290,000 enterprises and developers have utilized Alibaba Cloud's Tongyi API, including China Unicom, suggesting their adoption of Alibaba's AI and cloud services.
TuringEngine
TuringEngine is a computing power operation company based in Hangzhou, China. In May, Tencent purchased cluster computing services from TuringEngine for 113 million yuan. This acquisition demonstrates Tencent's strategy to find available computing power from various sources across China to mitigate the impact of GPU export controls.
01.AI
01.AI (零一万物) is a Chinese AI startup that has received investment from Alibaba. It is one of the "six small tigers" of AI large models invested in by Alibaba Cloud, alongside Zhipu AI, MiniMax, Baichuan Intelligence, and Moonshot AI. 01.AI's inclusion in this group signifies its recognition as a promising company in the Chinese AI landscape.
Jingzhunxue
Jingzhunxue, or 精准学 in Chinese, is an AI-powered education company. It is one of the AI application-layer companies that Alibaba has invested in. Jingzhunxue utilizes Alibaba's Tongyi Qianwen model to offer personalized AI-powered one-on-one tutoring services.
Laiye Technology
Laiye Technology is an AI-powered digital employee company. Its CTO, Hu Yichuan, noted that while AI agent startups are emerging, truly universal intelligent agents must be based on internet content ecosystems. WeChat, with its vast user base, is likely to integrate third-party intelligent agent applications in the future.
AI generated, for reference only
What Happened When
2020:
Alibaba restructured its organizational hierarchy, appointing Zhou Jingren as CTO of Alibaba Cloud and head of DAMO Academy.
Late 2020 or Early 2021:
DAMO Academy launched the M6 multi-modal large model and Zhou Jingren began advocating internally for MaaS.
November 2022:
OpenAI launched ChatGPT; Alibaba introduced its Chinese-language AI open-source platform, ModelScope.
April 2023:
Alibaba Cloud launched its Tongyi Qianwen model.
August 2023:
Tongyi Qianwen became open source.
September 2023:
Wu Yongming was appointed CEO of Alibaba Group and chairman of Alibaba Cloud; Alibaba announced a new organizational structure focusing on public cloud.
October 2023:
Alibaba released Tongyi Qianwen 2.0, a closed-source model.
Second half of 2023:
Chinese internet companies began rolling out large foundation models.
May 2024:
Alibaba Cloud announced plans to deeply integrate Tongyi large language models with its AI cloud infrastructure, targeting double-digit YoY growth by the second half of fiscal 2025.
May 2024:
Doubao LLM (ByteDance) was recording 16.47 trillion daily API calls, up 137-fold since May 2024 launch.
July 4, 2024:
Tencent participated in the World Artificial Intelligence Conference in Shanghai and showcased Tencent Cloud AI applications.
August 2024:
Alibaba reiterated its AI investment commitment, identifying AI as the key growth driver for its cloud business.
Second half of 2024:
ByteDance founder Zhang Yiming began making regular trips to China to participate in meetings with the Seed Core Technology Team.
By November 2024:
Alibaba Cloud clarified a focus on integrating AI and cloud services.
Fourth Quarter 2024:
Tencent hurried to acquire GPUs ahead of stricter US chip export rules; AI-related capital expenditures surged to 39 billion yuan.
November 2024:
Alibaba International unveiled Accio, a foreign trade search engine powered by AI.
End of 2024:
Tongyi Qianwen was integrated into the Alibaba Intelligent Information Business Group after spinning off from Alibaba Cloud Group.
By December 2024:
Alibaba completed restructuring of consumer-facing apps, shifting focus to the Quark browser.
January 2025:
Tencent initiated an organizational restructuring to accelerate AI integration across applications.
February 2025:
DeepSeek, China's large language model company, rose to prominence and Liang Wenfeng attended a prominent symposium with Pony Ma and Jack Ma.
February 13, 2025:
Pony Ma decided Tencent would fully support its chatbot Yuanbao and integrate DeepSeek’s R1 and V3 models.
February 17, 2025:
Liang Wenfeng, Pony Ma, and Jack Ma attended the entrepreneur symposium.
February 24, 2025:
Alibaba CEO Wu Yongming announced a plan to invest over 380 billion yuan (~$52.5 billion) in cloud and AI hardware between 2025 and 2027.
February–March 2025:
DeepSeek surged in popularity but faced outages due to overwhelming demand; Tencent began discussing DeepSeek integration.
March 2025:
Yuanbao’s daily active user count surged twentyfold versus February 2025.
March 29, 2025:
Nvidia CEO Jensen Huang commented on DeepSeek's computing demand, citing a 100x increase over conventional models.
April 2025:
Alibaba introduced Qwen3 as open source; ByteDance rebranded its agent platform Coze and launched Coze Space.
April 2025:
Tencent's Red Packet Cover Assistant renamed Yuanbao; QQ Browser began being upgraded to become an AI browser.
April 2025:
ByteDance released inference model Doubao 1.5.
April 16, 2025:
WeChat integrated Yuanbao, debuting its AI chat function and Red Packet Cover Assistant.
May 2025:
Tencent upgraded Hunyuan's TurboS pre-trained large language model and T1 inference model; introduced T1-Vision and Hunyuan Voice model.
May 15, 2025:
Alibaba reported Q1 2025 results; capital expenditures totaled 24.6 billion yuan, below market expectations.
May 2025:
Tencent President Liu Chiping discussed AI agent for WeChat at earnings call; QQ Browser launched its Gaokao AI Agent.
May 2025:
ByteDance rolled out (by the end of May) a Doubao daily API call volume exceeding 16.47 trillion.
Early June 2025:
Alibaba Cloud announced an order from BYD for intelligent cockpit solutions.
June 11, 2025:
ByteDance launched Doubao 1.6.
June 12, 2025:
Alibaba’s Quark Browser unveiled its Gaokao Application Model and associated AI agent features.
June 2025:
SiliconFlow, partnered with Alibaba Cloud, secured Series A funding led by Alibaba Cloud and joined the Alibaba Cloud Marketplace.
June 2025:
Doubao LLM from ByteDance, currently (June 2025), serves nine of the world’s top 10 smartphone makers and over 50% of '985' universities.
AI generated, for reference only
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