Hou Xiaonan
侯晓楠
Chief Executive Officer and President of Yuewen; Vice President of Tencent's Platform & Content Group
阅文集团首席执行官兼总裁，腾讯平台与内容事业群副总裁
Mr. Hou Xiaonan currently serves as Chief Executive Officer and President of Yuewen and Vice President of Tencent's Platform & Content Group. As a leading figure in China's digital cultural industry, Mr. Hou has successfully built an integrated IP ecosystem encompassing online literature, animation, film & television, micro-dramas, gaming, and merchandise, continuously creating phenomenal cultural blockbusters.
In 2024, he led Yuewen to achieve a remarkable "four consecutive hits" in film and television, with "YOLO," "Joy of Life Season 2," "The Legend of Shen Li," and "The Tale of Rose" achieving tremendous success both domestically and internationally. He has driven the integration of IP into youth cultural consumption, achieving rapid growth in IP commercialization. Mr. Hou Xiaonan is also a pioneer in advancing Chinese IP onto the global stage, committed to combining cultural and industrial innovation to build a world-class cultural industry group.
In 2025, Mr. Hou was selected for the 2025 Forbes China Best CEO List and named China Newsweek 2024 Cover Person CEO of the Year.
侯晓楠，现任阅文集团首席执行官兼总裁、腾讯平台与内容事业群副总裁。作为中国数字文化产业的领军者，侯晓楠成功构建了覆盖网络文学、动漫、影视、短剧、游戏及衍生品等IP产业链生态，持续打造现象级文化爆款。2024年，他带领阅文实现影视"四连爆"，《热辣滚烫》《庆余年第二季》《与凤行》《玫瑰的故事》等在海内外热播。他推动IP融入年轻文化消费，在IP商业化领域取得高速发展。侯晓楠亦是中国IP迈向全球IP的先行者，致力于以文化与产业的创新结合，打造全球顶尖文化产业集团。
2025年，侯晓楠入选2025福布斯中国最佳CEO榜单、《中国新闻周刊》2024封面人物年度CEO。
