Ms. Shi supports Chinese companies in their global expansion and reputation-building efforts, while helping international clients navigate China and Asia markets. Her work spans government relations, policy advocacy, corporate branding and reputation management, media relations, and crisis communications, across sectors such as technology, clean energy, healthcare, tourism, and consumer goods.
Prior to joining APCO, she co-led the China-global practice at a leading tech PR firm and previously worked at the BBC in London and the Royal Danish Consulate in Shanghai. Ms. Shi holds a master’s degree in journalism, Media, and Globalization and is committed to building stronger connections between Asia and the rest of the world.
她专注于助力中国企业拓展全球市场，提升国际品牌声誉，同时也为国际客户提供亚洲市场的传播和政策咨询。她主导的项目涵盖政府关系、企业声誉、风险管理等，覆盖科技、新能源、医疗健康和消费品等行业。
此前，石女士曾在全球科技传播公司负责中国品牌出海业务，并曾任职BBC伦敦总部及丹麦驻上海总领事馆。她拥有新闻、媒体与全球化硕士学位，致力于推动亚洲与世界的连接与沟通。