Drawing on decades of experience and deep relationships with editors, journalists, and newsrooms globally, Karim leads and advises on strategic media engagement for clients. In this role, he secures impactful international media exposure and provides invaluable counsel on navigating complex communications landscapes throughout Southeast Asia and beyond.
Karim is best known for his long-running syndicated column, Ceritalah—which means "tell me a story" in Malay and Indonesian. For over 25 years, Ceritalah has explored socio-political developments and current affairs in Southeast Asia, adopting a ground-up, human-focused approach to storytelling. Its most recent iteration, Ceritalah ASEAN, is published online in seven countries and translated into seven languages, reflecting its broad regional relevance and reach.
In addition to his writing, Karim has been a frequent commentator on Southeast Asian affairs for major international media platforms such as the BBC, CNN, CNBC, Al Jazeera, and Bloomberg.
He is also the author of five books, including Ceritalah: Malaysia in Transition, Heroes and Other Stories, Ceritalah 2: Journeys through Southeast Asia, Ceritalah 3: Malaysia the Dream Deferred, and Ceritalah Indonesia, his first title published in Bahasa Indonesia. Beyond writing, Karim has brought his storytelling to life through film and documentaries, helming three documentaries: Ceritalah Malaysia (2012), Ceritalah Indonesia (2014), and Keberagaman Agama (Religious Diversity, 2017), which explore key national narratives and themes such as elections and pluralism in the region.
凭借数十年积累的行业经验以及与全球编辑、记者及新闻编辑室的深厚关系，Karim为客户主导并提供战略性媒体传播建议。在此角色中，他帮助客户获得具有全球影响力的国际媒体报道，并就如何应对东南亚乃至更广泛地区复杂的传播环境提供宝贵指导。
Karim最广为人知的是其长期连载的专栏《Ceritalah》（马来语和印尼语中意为"给我讲个故事"）。二十五年来，该专栏以自下而上、以人为本的叙事方式，深入探讨东南亚的社会政治发展与时事动态。最新系列《Ceritalah ASEAN》在七个国家以七种语言在线出版，彰显其广泛的区域影响力。
除写作外，Karim还频繁为BBC、CNN、CNBC、半岛电视台和彭博社等国际主流媒体平台担任东南亚事务评论员。
他已出版五部著作，包括《Ceritalah：转型中的马来西亚》《英雄与其他故事》《Ceritalah 2：东南亚之旅》《Ceritalah 3：被搁置的马来西亚梦》及首部印尼语作品《Ceritalah Indonesia》。在文字创作之外，Karim还通过影视作品延续其叙事——执导了三部纪录片：《Ceritalah马来西亚》（2012）、《Ceritalah印度尼西亚》（2014）和《宗教多样性》（2017），这些作品深入探讨了该地区选举、多元主义等关键国家叙事主题。