He is the author of three books in this field. His 2018 work Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco, which has a cover endorsement by renowned venture capital investor Tim Draper, explores the application of a business ecosystem approach in the Chinese context and offers insights and practical lessons on leading, creating, and disrupting markets for corporate executives and professionals in global business.
This was followed in 2019 by Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators, which provides an insider’s view of China’s under-the-radar, globally competitive innovators. The book has a cover testimonial from Henry Chesbrough, Adjunct Professor at University of California, Berkeley.
His 2021 book The Future of Global Retail decodes China’s retail revolution to help global retail and innovation executives understand its implications for the rest of the world. The publication, co-authored with Winter Nie, Yunfei Feng, and James Wang, has a cover endorsement from Jørgen Vig Knudstorp, Executive Chair of the LEGO Brand Group.
At IMD, he is Co-director of the Building Digital Ecosystems program. He is going to launch with Professor Howard Yu a new program called Building and Leading a Future-Ready Enterprise: Deep Tech, Geopolitics, and Exponential Growth, offered jointly by MIT and IMD. He is also responsible for the school’s activities and outreach across China. Greeven is a founding member of the Business Ecosystem Alliance, a research associate at China’s National Institute for Innovation Management, the Center for China and Globalization and the Center for Global R&D and Innovation.
Findings from his research have been featured in international academic journals, such as Harvard Business Review, MIT Sloan Management Review, European Management Journal, and Asia-Pacific Journal of Management, as well as in global media such as Forbes, the Financial Times, Wired, CNN, Bloomberg, Fast Company, Dialogue, LSE Business Review, The Business Times, Le Temps, Nikkei Asian Review, The Telegraph, South China Morning Post, and China Daily. He is a regular contributor to Forbes and The Conversation.
Before joining IMD in 2019, he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.
马克教授与多家创新型中国企业（包括平安、阿里巴、拼多多、海尔）以及具有创业精神的跨国企业（包括拜耳、赢创、强生、奔驰、雀巢、历峰和瑞士再保险）合作，探索如何以创新的方式组织企业，加速企业创新，推动数字业务转型，并设计能够在不确定性中蓬勃发展的商业生态系统。马克教授精通中文。
他在该领域有三本著作。2018年出版的《中国商业生态系统》一书，得到了著名风险投资家Tim Draper的推荐，该书探讨了在中国语境下应用商业生态系统的方法，并为全球企业高管和专业人士提供了有关领导、创建和颠覆市场的见解与实践经验。2019年，他出版了《中国式创新》，为读者深入揭示了中国那些不为人知但在全球范围内具备竞争力的创新者。该书得到了Henry Chesbrough（加利福尼亚大学伯克利分校客座教授）的推荐。2021年，他出版了《无界零售》，解读了中国的零售革命，帮助全球零售和创新领域的高管理解其对全球的影响。这本书由Winter Nie、Yunfei Feng和James Wang共同撰写，并获得了Jørgen Vig Knudstorp（乐高集团品牌执行主席）的推荐。
在IMD，马克教授是数字生态系统构建项目的联合负责人。他还将与Howard Yu教授一起推出一个新的项目：构建和领导面向未来的企业，该项目由MIT和IMD联合开设。他还负责IMD在中国的各项事务。马克教授是商业生态系统联盟（Business Ecosystem Alliance）的创始成员，同时也是中国国家创新管理研究所、中国与全球化智库、全球研发创新中心的研究成员。
马克教授的研究成果曾发表在国际学术期刊上，如：哈佛商业评论、麻省理工斯隆管理评论、欧洲管理期刊，亚太管理期刊，此外还被全球媒体报道，包括如：福布斯杂志、金融时报、中国日报、财新杂志、彭博社、CNN，日经亚洲评论、伦敦政治经济学院商业评论、南华早报、英国电讯报等等。他还是福布斯以及The Conversation的常驻撰稿人。
在2019年加入IMD之前，马克教授曾在浙江大学和荷兰鹿特丹管理学院任教。