Commentary: China’s Travel Rush Is Back, and So Is the Sticker Shock
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The annual migration is underway. It is the second day of the Spring Festival travel rush, or “chunyun” — the moment when China’s transportation network faces its most extreme stress test of the year.
Long queues snake across platforms in the pre-dawn chill, and terminal announcements overlap in a chaotic symphony. The distance between cities is being compressed into millions of paper and digital tickets. During this 40-day of the travel rush, cross-regional personnel flow is expected to hit 9.5 billion trips. Railways and civil aviation are projected to handle 540 million and 95 million passengers respectively, both poised to set record highs.
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- China’s Spring Festival travel rush expects 9.5 billion trips; rail and air travel set record highs, but costs for both are rising sharply.
- Despite higher passenger volumes and record revenues in 2025, airlines and railways face low profit margins, with major state airlines posting losses and only main railway lines being profitable.
- The industry is shifting toward differentiated, service-oriented offerings and price hikes to stay viable as growth slows and operational costs rise.
1. The Spring Festival travel rush, known as “Chunyun,” marks the period when China’s transportation faces its greatest strain. On the second day of the 2026 rush, long passenger queues and widespread ticketing chaos highlight the scale: over 9.5 billion cross-regional trips are expected during the 40 days, with railways projected to carry 540 million passengers and civil aviation 95 million, both at record highs [para. 1][para. 2].
2. The surge in passenger volume is evident at high-speed rail stations, and while some celebrate ticket successes on social media, a major public concern this year is the rising cost of travel. Unlike the minimal price fluctuations in urban commuting, the holiday exodus has made elevated transport costs the most tangible economic issue for many. Understanding this trend requires analyzing the financial realities underpinning China’s transport sector [para. 3][para. 4].
3. Rail and air travel jointly represent over 80% of China’s passenger turnover. Both modes are experiencing notable price changes. High-speed rail fares have increased with multiple adjustments since 2017, most recently in May 2024, when major routes saw price hikes of roughly 20%. Budget “green trains” are being retired and replaced by faster, pricier services, increasing the burden for cost-conscious travelers. The last iconic “green train” on the Z99 route operated in January 2026, replaced by modern high-speed units [para. 5][para. 6][para. 7].
4. Airfares, on the other hand, have fluctuated dramatically. After pandemic lows in 2020, where tickets could be as cheap as 49 yuan ($7) for some routes, domestic airfares have rebounded. By May 2025, average economy fares rose to 779 yuan, slightly above 2019 levels, with frequent and sometimes doubled fuel surcharges. These changes reinforce the perception that air travel is becoming increasingly expensive [para. 8][para. 9].
5. The transport sector’s overall financial health has improved. In 2025, China’s civil aviation industry reported profits of 6.5 billion yuan and handled 770 million passengers (a 5.5% increase), while national rail generated 1.02 trillion yuan in revenue, up 3.1%. However, these gains obscure persistent challenges for individual companies, which face high traffic but low margins [para. 10][para. 11].
6. For airlines, the headline profit figure includes airports and support services rather than just carriers. Core airlines, especially the state-owned “Big Three,” lost a combined 4.7 billion yuan in the first half of 2025, while only some private carriers were profitable. They contend with high fixed costs, reduced business travel, and stiff competition from high-speed rail [para. 12][para. 13].
7. The China State Railway Group, despite posting overall profits since 2023, runs many lines at a loss, notably in less populous regions. Construction and maintenance remain expensive, with a goal to expand to 180,000 km by 2030 and a liability-to-asset ratio that only recently dipped below 63%. Since most revenue comes from passenger and freight charges, fare increases become the main solution [para. 14][para. 15][para. 16].
8. To justify higher costs, transport providers are shifting toward more customized, commercially oriented services. Railway booking apps now highlight trains catering to skiers, “quiet car” services are expanding, and express trains for business passengers are being introduced. Airlines are similarly promoting niche routes, themed experiences, and improved amenities [para. 17][para. 18][para. 19][para. 20].
9. Technological upgrades are streamlining backend operations, such as advanced meteorological systems at airports and enhanced 5G coverage along major rail corridors. These innovations aim to raise service quality in line with premium pricing [para. 21].
10. Ultimately, China’s transport sector is navigating a transition from mass expansion to operational refinement. Higher prices are only a symptom of this shift, and the sector’s long-term viability hinges on convincing travelers that elevated costs are matched by heightened value and service [para. 22].
11. The article’s author, Wu Xiaobo, clarifies that the expressed views are personal and not necessarily reflective of the editorial stance of Caixin Media [para. 23][para. 24].
- Trip.com
- Trip.com (携程) is a market insight platform mentioned in the article. Its FlightAI platform reported that the average domestic ticket price plunged from 758 yuan ($109) in 2019 to 598 yuan in 2020 following the pandemic. By May Day holiday in 2025, the average domestic economy class fare had rebounded to 779 yuan.
- Spring Airlines
- In the first half of 2025, private carriers like Spring Airlines remained profitable, contrasting with the "Big Three" state-owned giants (China Southern, Air China, and China Eastern) which posted combined losses exceeding 4.7 billion yuan. This indicates that while the overall civil aviation industry in China struggled, Spring Airlines maintained financial stability.
- China Southern
- China Southern, one of the "Big Three" state-owned airlines, reported significant losses in the first half of 2025, contributing to combined losses exceeding 4.7 billion yuan among the major carriers. In contrast, it has innovated by launching direct routes—like Shenzhen to Altay—aimed at specific tourist markets, featuring amenities such as Cantonese-speaking crew and local cuisine to attract travelers.
- Air China
- Air China, one of China's "Big Three" state-owned airline giants, experienced combined losses exceeding 4.7 billion yuan in the first half of 2025. This struggle for profitability comes despite revenue returning to pre-pandemic levels for the aviation industry, highlighting issues like high fixed costs and competition from high-speed rail.
- China Eastern
- China Eastern, one of China's "Big Three" state-owned airlines, faced significant financial challenges in the first half of 2025. Alongside China Southern and Air China, it posted combined losses exceeding 4.7 billion yuan, indicating that despite increased passenger volumes, profitability remains elusive for these major carriers.
- Xinjiang Airport Group
- The Xinjiang Airport Group has integrated DeepSeek-R1 into its meteorological systems. This integration allows the airport group to analyze wind and visibility data, leading to improved scheduling and operations. This modernization is part of a broader trend in China's transport sector to enhance backend operations.
- China Telecom
- China Telecom has optimized 5G coverage along the Beijing-Guangzhou rail line. This ensures improved communication for passengers, making dropped calls a thing of the past for travelers on this route.
- 2017:
- China’s high-speed rail saw its first cross-provincial price adjustment.
- Since 2015:
- The railway operator’s liability-to-asset ratio hovered around 65%, only recently dipping below 63%.
- By 2020:
- The Beijing-Shanghai line pioneered floating ticket prices.
- 2020:
- Average domestic flight ticket price plunged to 598 yuan during the pandemic; it was possible to find extremely cheap flights such as Shanghai to Chongqing for 49 yuan.
- Since 2021:
- Airfares began oscillating upward from pandemic lows.
- 2021:
- High-speed rail broader fare hikes occurred.
- 2023:
- High-speed rail broader fare hikes occurred.
- Starting in 2023:
- China State Railway Group turned a profit.
- May 2024:
- Four major high-speed rail lines—including the Wuhan-Guangzhou and Shanghai-Kunming routes—saw ticket prices jump by approximately 20%.
- 2024:
- China's civil aviation industry reported profits of 120 million yuan.
- May Day holiday in 2025:
- Average domestic economy class airfare rebounded to 779 yuan, a 0.4% increase over 2019.
- 2025:
- China's civil aviation industry reported profits of 6.5 billion yuan; passenger volume rose 5.5% to 770 million; national railway transport revenue hit 1.02 trillion yuan, up 3.1%.
- First half of 2025:
- Private airlines like Spring Airlines remained profitable, but the three state-owned giants posted combined losses exceeding 4.7 billion yuan; 95% of Air China’s revenue came from passenger and freight fees.
- By January 2026:
- Passenger volume at high-speed rail stations is trending upward and public concern over rising prices is notable.
- January 12, 2026:
- The Z99 green train departed Shanghai Station for the last time after nearly 29 years, replaced by a modernized, higher-priced service.
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