Caixin
财新亚洲愿景论坛2024-嘉宾 财新亚洲愿景论坛2024-嘉宾
冯晗
Feng Han 冯晗
Head of Marketing, Trip.com Trip.com市场部负责人
Han Feng is the Head of Marketing at Trip.com, where she has led a highly successful marketing transformation, rapidly expanding the company's global footprint.

With deep expertise in performance marketing, brand building, and strategic partnerships, she takes a rigorous analytical and data-driven approach—delivering significant digital growth across Asia, Europe, and other key markets. She has also pioneered new growth marketing strategies that have driven substantial innovation within the field.
冯晗现任Trip.com市场部负责人,主导公司市场战略的全面转型,并推动Trip.com全球业务版图高速拓展。

她深耕效果营销、品牌建设与战略合作领域,擅长以敏锐的市场洞察、严谨的分析能力与数据驱动思维,带领团队在多元化的国际市场中实现显著增长,尤其在亚洲、欧洲等核心市场实现亮眼的数字化业务增长。同时,她致力于创新迭代增长营销策略,不断探索和拓展该领域的发展边界。