Closer Look: Tips for Apple-Growers in China

Following eight years of stunning growth, the U.S. company Apple Inc. has reached the very pinnacle of the world's stock market. As of closing on August 11, Apple had officially surpassed ExxonMobil as the largest company in the world by market value.

But Apple was once on the verge of hopelessness. In 1997, its market share was only 5 percent that of Microsoft. That year, when Steve Jobs returned as the company's CEO, Apple had faced two years' worth of losses totaling US$ 1.6 billion and was edging ever closer to threat of bankruptcy. He turned the company's mission toward creating the perfect user experience, and under his leadership Apple managed to surpass the traditional giants of the tech industry.