Forming a Battle Plan

(Beijing) – Liu Qiangdong and his 360Buy.com have been at the center of a recent price war among China's leading e-commerce players.

A Weibo post from the 360Buy.com founder and CEO sparked the conflict. On August 14, he declared that his site would sell major electrical appliances for zero gross profit for the next three years. He also vowed that prices at 360Buy would be at least 10 percent lower than those offered by Gome Electrical Appliances Holdings and Suning Appliance Company, two major appliance retailers.