Caixin
Sep 20, 2012 06:26 PM

Hit TV Show Sings Song of Media Model Success

 
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(Beijing) – A reality-talent TV songfest popular in more than 40 countries around the world has become an instant hit in China, underpinning enthusiasm for an experimental business model linked to media sector reform.

The Voice of China's debut show in July immediately won high audience ratings in the 42 cities where it appeared. Viewer ratings nearly doubled for the show's second weekly broadcast, and rose another 30 percent soon after.

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