'Dream' Show as a Channel-Changer for China

(Beijing) – China's television production sector appears to be entering a more creative and potentially market-ready phase now that BBC Worldwide Ltd. has shown interest in buying a copyrighted reality-talent show format pioneered by Zhejiang Satellite Television (ZJST).

BBC Worldwide plans to pay an undetermined amount for the latest version of Chinese Dream Show if the popular program continues to win high audience ratings, said Du Fang, deputy director at ZJST.