Caixin
Mar 08, 2013 04:28 PM

Backed by Profit-hungry Investors, New Approach to Farming Takes Root

 
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(Beijing) – How much does a cucumber cost in Beijing?

The answer varies from 2 yuan per kilogram to as much as 30 yuan depending on the variety. At the high end of fruits and vegetables are those identified as organic.

Affluent Chinese, alarmed by a slew of food safety problems in recent years, are increasingly willing to spend a premium on what is served for dinner. This demand has fueled the growth of the organic food market.

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