The Real Reason David Beckham Came to China

Tucked away at the end of David Beckham's second of his three visits to China this year – and conspicuously absent from his stated itinerary, which included visits to Shanghai, Nanjing and Hangzhou, a photo session with some sick kids, a CSL game and a prime-time TV appearance on CCTV with wife Victoria – was this:

A Sunday morning appearance to sign a deal with China Auto Rental (CAR), one of the biggest car rental companies in China, and part-owned by Hertz. As I wrote after Beckham's first visit to China in March (which was pointedly all about the kids), "expect trips 2 and 3 to cash in on some significant earning opportunities."