Auto Dealers Adjust to Click-and-Drive Trend

(Beijing) – Online retail websites in China are paving a wider sales path for new vehicles by catering to increasing numbers of "click-and-drive" car buyers.

Tmall, the retail division of e-commerce giant Alibaba, reported explosive growth for new-vehicle orders on the Chinese shopping-holiday Single's Day, November 11. Some 50,700 shoppers clicked a booking through its website, representing an estimated 500 percent increase from online demand on the same day in 2013.