With Profits Down, China Mobile Opens Digital Content Subsidiary

(Beijing) – China Mobile launched a subsidiary on January 15 to run its digital content businesses, as the country's largest telecoms company operator in terms of user numbers sees fewer profits from its traditional business.

The new company, Migu Culture and Technology Group Co., will handle business that offer video streaming, music, e-books, gaming and comics. In the past, China Mobile had provincial-level branches operate these businesses. The new company's name comes from the music service, which has more than 100 million users.