E-Commerce Firms, Investors Take Note as China's Shoppers Look Overseas

(Beijing) – Sitting in her home in northern China, Miss Pang has just bought her boyfriend a birthday present with the click of a button, having gone through the usual business of inputting her credit card details.

However, this time, instead of shopping on a Chinese website, she has bought the gift from an American one.

Many Chinese people like Miss Pang have been using the Internet to buy foreign products on overseas websites. The goods get shipped back to China through intermediaries and end up at their doorsteps like any other online purchase.