Caixin
Sep 15, 2015 03:30 PM

Crowdfunding Takes Leading Role in Production of Animated Movies

(Beiing) – Lu Wei, one of the producers of a blockbuster animated movie called Monkey King: Hero Is Back, says he is talking to potential crowdfunding investors about a sequel that could hit the big screen in 2017.

Lu said the investors sought him out because of the success Monkey King had getting some of its financing from crowdfunding, which usually involves large groups of investors plunking down small sums for a stake in a project. Crowdfunding uses websites or social media platforms to try to attract investors.

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