Sep 28, 2015 06:30 PM

Media Company Said to Bid 8 Bln Yuan for Soccer Broadcasts

(Beijing) – A media company in the capital has placed the highest bid – a whopping 8 billion yuan – to produce broadcasts of games played in the country's top soccer league for the next five years, a person with knowledge of the matter says.

Chinese Super League Co. Ltd. (CSL) said on September 25 it is talking with China Sports Media Ltd. (CSM) about the details of a deal to give it the rights to produce, distribute and sell video products for the games.

You've accessed an article available only to subscribers
Share this article
Open WeChat and scan the QR code