Media Company Said to Bid 8 Bln Yuan for Soccer Broadcasts

(Beijing) – A media company in the capital has placed the highest bid – a whopping 8 billion yuan – to produce broadcasts of games played in the country's top soccer league for the next five years, a person with knowledge of the matter says.

Chinese Super League Co. Ltd. (CSL) said on September 25 it is talking with China Sports Media Ltd. (CSM) about the details of a deal to give it the rights to produce, distribute and sell video products for the games.