Aug 22, 2016 06:48 PM

Closer Look: Olympic Gold in Women's Volleyball Presents Golden Time for Reform

China's Olympic gold medal in women's volleyball is rekindling the public's passion for the sport. Yet despite a huge fan base spanning decades, the game has never achieved commercial success in this country.

If volleyball is ever to achieve a level of commercial success that would match the public's passion for the sport, there must be massive reform at the State Volleyball Administration.

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