Chinese Firm to Enlist Asia Sponsors for FIFA World Cup

A sponsorship deal involving a subsidiary of Wuhan DDMC Culture Co. Ltd., which will be the sole agent responsible for finding third-tier Asia sponsors for the World Cup, is the latest in a series of FIFA collaborations with Chinese partners. Above, Milos Degenek of Australia (left) tackles Omar Al Soma of Syria during a 2018 FIFA World Cup Asian Playoff match at ANZ Stadium on Oct. 10 in Sydney. Photo: Visual China

A Chinese sports and entertainment firm has won the rights to be the exclusive agent for new Asia sponsorships of soccer association FIFA at the 2018 World Cup.

Desports (Hong Kong), a wholly owned subsidiary of Wuhan DDMC Culture Co. Ltd. (DDMC), said Tuesday it had signed an agreement with the global soccer body and will be the sole agent responsible for enlisting so-called third-tier sponsors for the tournament, which will be in Russia.

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