Caixin
BUSINESS & TECH

Drone-Maker DJI Irks Rivals With Low-Price Models

DJI leads the world in consumer drone sales, with a global market share of 70%. But the company was a latecomer to agricultural devices, with its first launch in March 2016. Photo: Visual China
DJI leads the world in consumer drone sales, with a global market share of 70%. But the company was a latecomer to agricultural devices, with its first launch in March 2016. Photo: Visual China

The world’s top seller of consumer unmanned aerial vehicles (UAVs) has released updated versions of its agricultural drone, with price tags low enough to draw the ire of competitors for “disturbing the industry.”

Shenzhen-based DJI Technology Co. Ltd. launched two new versions of a drone used for agricultural purposes, such as spraying pesticides on crops — which the firm will market at a 12% lower cost compared to the previous model, released in November last year.

ladingImg
You've accessed an article available only to subscribers
Try 4 weeks for $0.99
SUBSCRIBE
Share this article
Open WeChat and scan the QR code
Copyright © 2017 Caixin Global Limited. All Rights Reserved.