Caixin
Nov 25, 2018 08:53 AM
BUSINESS & TECH

Satya Nadella: Reinventing Microsoft

Satya Nadella. Photo: Caixin
Satya Nadella. Photo: Caixin

When Satya Nadella took the baton as Microsoft chief executive officer from Steve Ballmer in 2014, the software giant was facing serious trouble. Business from the personal computer market was shrinking; new tech stars Apple Inc. and Google Inc. were challenging the company; and spending on the search engine Bing seemed like a bottomless pit.

Investors’ confidence was shaken as the long-established tech leader lost ground. That year, Microsoft’s market cap hovered around $300 billion, nearly half its 1999 peak.

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