Caixin
Nov 26, 2018 02:36 AM
BUSINESS & TECH

In Depth: Microsoft’s New Journey of Transformation

Nadella put cloud computing services at the top of Microsoft’s strategy right after he took the office in 2014. Photo: VCG
Nadella put cloud computing services at the top of Microsoft’s strategy right after he took the office in 2014. Photo: VCG

Bill Gates set a goal when he co-founded Microsoft in 1975 of making possible “a computer on every desk and in every home.” Now that dream has long been achieved, Microsoft is in search of its next mission.

Goal-setting is not easy as the rapid evolution of technology profoundly changes the world often overnight. The rise of the mobile internet has migrated users to smartphones and tablets from desktop computers as Apple’s iOS and Google’s Android operating systems have eroded the dominance of Microsoft’s Windows system. Software developers and corporate clients increasingly rely on open-source architecture where Microsoft has no traditional strength.

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