JD.com, China’s second-largest e-commerce site, announced Friday night a major overhaul of its internal structure to better serve its “customer centric” strategy.
The overhaul will divide the company into three segments including front-stage departments focusing on marketing and customer services, middle-stage departments for business support and platform management and back-stage departments engaging in infrastructure-building and risk management, according to JD.com.
JD.com said the restructuring will help it better cope with business challenges and market changes as the industry shifts away from a decade of high-speed growth.
The e-commerce giant was reported to begin a round of layoffs in November as the company battles a scandal centering on CEO Richard Liu. Liu was accused of raping a Chinese student in the U.S. Prosecutors in Minnesota are still weighing whether to bring a case against Liu.