during the 2010 FIFA World Cup South Africa Round of Sixteen match between Argentina and Mexico at Soccer City Stadium on June 27
A unit of CCTV is suing an app that allegedly illegally broadcast World Cup content.
The subsidiary of state-run CCTV – which is the exclusive 2018 World Cup broadcasting partner on the Chinese mainland – argued that Chinese app Jike provided unauthorized on-demand gif content involving 52 matches last summer, according to a Beijing court notice released Wednesday.
CCTV International Network said the service caused “illicit competition,” and significantly harmed CCTV’s material interests. The company is also demanding a 5 million yuan ($740,000) compensation from Jike parent company Shanghai Ruoyou Network Technology.
Jike said Thursday it has not yet received any notice from the court or CCTV International Network. The company also claimed that it found only user-created gifs, and no other World Cup-related content, on its platform during an internal check after hearing about the lawsuit from media.
The case is still under investigation.