Caixin
Feb 01, 2019 08:02 PM
BUSINESS & TECH

Regulator Takes Aim at Misleading Cosmetic Advertising

Customers buy cosmetics at a duty-free shop in Haikou, South China's Hainan province on Jan. 24. Photo: VCG
Customers buy cosmetics at a duty-free shop in Haikou, South China's Hainan province on Jan. 24. Photo: VCG

Chinese e-commerce giant Taobao has removed a number of popular cosmetics products from sale after the nation’s medical regulator announced a marketing term which blends the words for “cosmetics” and “pharmaceuticals” constituted an untested claim of medical efficacy.

China’s National Medical Products Administration, the top drug and device regulator, reasserted last month (link in Chinese) that it was unlawful to make medical claims about cosmetics in advertising and on packaging, citing a regulation that has been in effect since 1990 but has been widely ignored.

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