Tesla Faces Heavy Lift as Model 3 Enters Europe and China

(Bloomberg) — For Tesla Inc. investors, the last year was all about whether the company could make enough cars at a stable rate. This year is going to be all about who would buy those cars.

As Tesla gears up to expand into Europe and China, investors and analysts are now focused on the demand trends experienced by the company in all of its markets. “Tesla has now shifted from a production story to a demand story,” Wedbush analyst Daniel Ives wrote in a note to clients on Monday, adding that Norway, the Netherlands and Germany are front and center as the countries with strong pent-up demand for Model 3s in Europe.