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Despite Viral Trailer, Peppa Pig Movie Disappoints at Box Office

By Liu Shuangshuang and Charlotte Yang / Feb 19, 2019 04:53 PM / Society & Culture

Photo: VCG

Photo: VCG

Last month, the film “Peppa Celebrates Chinese New Year” got to celebrate having a viral trailer.

But the trailer was so successful that some viewers are saying it’s better than the actual movie.

The highly anticipated film garnered a disappointing box -office performance: 122 million yuan ($18 million) as of Tuesday, according to online ticketing platform Maoyan.

Perhaps it’s due to tough competition: The film was released during the same period as “The Wandering Earth,” which has made a whopping 3.9 billion yuan as of Tuesday.

Or maybe it’s simply due to quality: On review site Douban, 44% of scorers gave the film one out of five stars. Many viewers took issue with the film’s mix of live action and animation: “The real animation material is only about 30 minutes, and the rest of the live performances are trying to fill time in a meaningless way,” commented user dashoushou.

Producer Lu Yan told Caixin that the box office is in line with the film’s expectations, as its target audience is preschoolers, not mainstream viewers.

Related: Peppa and China’s ‘Little Miss Piggys’ Are Redefining Cool

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