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Ecommerce Aggregator Listed in Shanghai Through Back-door Listing

By Yuan Ruiyang and Mo Yelin / Mar 20, 2020 04:10 PM / Business & Tech

Photo: VCG

Photo: VCG

Ecommerce aggregation site operator Shanghai Zhongyan Information Technology has listed in Shanghai through a backdoor-listing plan, following a year-long failure to seek an IPO.

According to the IPO plan, which was completed as of Thursday, Shanghai Zhongyan piggybacking off a struggling chemical manufacturer called JiangXi ChangJiu Biochemical Industry Co. Ltd, which earlier this month it was suspending trading in Shanghai in preparation for a restructuring.

Shanghai Zhongyan’s assets would be transferred to JiangXi ChangJiu, while JiangXi ChangJiu would buy the same amount of the assets through capital means including issuing new shares. Shanghai Zhongyan was listed under the name of JiangXi ChangJiu, when it resumed trading Thursday.

Shanghai Zhongyan’s fanli.com was an aggregation site for other third-party ecommerce platforms and brands. As of end of last year, it had 240 million registered users while its namesake app had monthly active users of 10.6 million in 2019. The company mainly makes money through commission fees on completed orders of products listed on its site. Last year, the company reported net profit of 151 million yuan ($21 million) on revenues of 611 million yuan.

Read the full story on Caixin Global later.

Contact reporter Mo Yelin (yelinmo@caixin.com)

Related: E-Commerce Platform in Crisis After Spending $225 Million in Merchants’ Cash


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