Chinese smartphone brand Oppo on Monday announced 31-year-old executive Brian Shen will be stepping down, to be replaced by company veteran Liu Lie.
Shen will step down from his current role as president of global marketing due to “personal health reasons,” according to an Oppo statement. He will be replaced by Liu Lie, who will report directly to CEO Tony Chen, the statement said.
This key personal change comes after Oppo appointed a new head to lead its China operations earlier this month. Company Vice President Liu Bo was promoted to CEO of Oppo’s China business.
These personnel changes came as Oppo is facing strong competition in its important domestic market, where rival Huawei has been launching an aggressive campaign to gain market share. The latest personnel move also taps Liu Lie to lead the marketing effort on the Chinese mainland.
On his microblogging account, Shen said in a post Monday that he would be taking a short break. Chen forwarded that post, saying “take a good rest, and hope (you) can return (to Oppo) soon.” When reached by Caixin, an Oppo spokesperson said it is not sure how long Shen will be gone. “That depends on Shen’s health,” the spokesperson said.
Read the full story on Caixin Global later.
Contact reporter Mo Yelin (yelinmo@caixin.com)
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