Caixin
Caixin Global – Latest China News & Headlines

Home >

ABOUT US

CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

LATEST
Chinese Companies Line Up to Take Advantage of Huawei’s U.S. Troubles
Trending in China: Social Media Applauds Jack Ma’s Detailed Critique of China’s Financial Sector
Trending in China: Female Student Fights ‘Period-Shaming’ – Social Media Discusses the Pros and Cons
Chinese Auto Tech Startup Closes $194 Million Series A Funding Round Led by Baidu
iQiyi to Create Genre-Specific Content to Meet Different Audience Demands
Gaw Capital Inks JV With Manbang Group to Develop Smart Logistics Properties in China
Tesla Recalls Nearly 50,000 U.S.-Made Cars in China over Suspension Problems
Fintech Giant Lufax’s U.S. IPO Could Raise $2.36 Billion
WeChat Judge Won’t Pause Temporary Order Blocking Trump Ban
Mongolia Delivers First Batch of Donated Sheep to China
Signs of Stormy Weather Ahead for One of China’s Largest Semiconductor Makers
Trending in China: Finding Pleasure in the Pain of Everyday Life – China’s Youth Mock Their Own Reality
‘Double 11’ Shopping Fest Faces Covid-19 Supply Chain Pressures
Trending in China: Scalpers Take Advantage of Lack of New iPhone 12s in Stock in China
JD.com Expands Robot Delivery Service to New City
China Meets 5G Base Station Target 3 Months Early
China Unicom Revenue Growth Remains Flat as Subscribers Fall
Trending in China: Is Education To Blame For China’s Falling Fertility Rate?
Trending in China: Winning Fewer Games and More Battles? PLA Ends Sporting Tradition
China Calls Time on Chipmakers With No Experience, No Technology and No Talent
NetEase Opens Console Game Production Studio in Tokyo

By Ding Yi / Jun 08, 2020 12:59 PM / World

Chinese internet and gaming company NetEase has set up a new overseas game studio in Tokyo, Japan as part of its global expansion.

In a Facebook post published Friday, NetEase said that the studio, named “Sakura Studio,” will focus on producing next-generation console games.

The news is being seen as a signal that NetEase is looking to adopt a multiplatform strategy, as opposed to only producing games for mobile devices and personal computers.

“NetEase Games is hoping to integrate technology and manufacturing advantages to provide game lovers a brand new gaming experience like never before,” the post reads, without providing further details about the Tokyo-based studio.

Caixin’s request for comments had gone unanswered at press time.

NetEase gained the vast majority of its revenue from its online game business in the first three months of 2020. According to its first-quarter earnings report, the company’s online game services generated revenue of 13.5 billion yuan ($1.9 billion), accounting for nearly 80% of the total.

Meanwhile, NetEase’s major rival Tencent has also bet on console games. In March, the Shenzhen-based firm said that it had gained approval to publish two Nintendo Switch games in China, bringing the number of games licensed for the Switch console in China to three. Tencent is the distributor for Nintendo Switch in China.

In 2015, Chinese authorities lifted a decade-long ban on consoles and the games played on them, during which consumers could only buy products like Sony’s PlayStation on the black market.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Tencent Gets Green Light to Publish Two Nintendo Switch Games in China


Share this article
Open WeChat and scan the QR code