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Huawei Launches U.K. Advertising Campaign for Its 5G Gear

By Ding Yi / Jun 11, 2020 03:31 AM / Business & Tech

Huawei Technologies Co. Ltd. is going out of its way to persuade the British public and politicians that the Chinese tech giant will play a positive role in the country’s deployment of 5G next-generation wireless networks.

Now, the U.S.-sanctioned telecom equipment maker is moving its public relations campaign to mainstream local newspapers. It has bought full-page ads to highlight its involvement in building the U.K.’s telecom infrastructure and ease fears over the safety of its 5G equipment, according to a report by CNBC.

CNBC showed a screenshot of the ad talking up Huawei’s nearly two decades of efforts in providing “the U.K.’s mobile and broadband companies with 3G and 4G.” Huawei acknowledges in the ad that it faces doubts over its role in helping Britain in 5G.

The ad appeared in most of Britain’s national newspapers including the Guardian, Daily Telegraph and Times. Huawei said its advertising blitz will also appear in business publications, digital platforms and newsletters, CNBC reported.

Victor Zhang, head of Huawei’s U.K. operations, told the BBC that the advertising campaign was about giving people the facts amid all the “noise” surrounding the company.

The U.K.’s National Cyber Security Center launched an emergency review of Huawei’s 5G role in the U.K. following new U.S. rules aimed at barring Huawei from buying semiconductors built with American chip-making technology.

Earlier this year, the British government made the decision to allow Huawei to build noncritical parts of its 5G network.

Contact reporter Ding Yi (yiding@caixin.com)

Related: China Hits Back at New U.S. Restrictions on Huawei


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