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Xiaomi Leads India’s Smartphone Market with 26.1% Share

By Ding Yi / Oct 28, 2020 06:09 PM / World

Smartphone shipments in India rose 8% year-on-year to 50 million units in the third quarter of 2020, a little more than a quarter of which were sold by Chinese electronics giant Xiaomi.

For the three months through September, Xiaomi continued to be India’s biggest smartphone vendor with 13.1 million shipments, according to research firm Canalys. The sales figure represents a year-on-year increase of 9%.

Three other Chinese smartphone sellers were in the top five and they were Vivo, Realme and Oppo, which took the third, fourth and fifth spots with their respective market shares of 17.6%, 17.4% and 12.1%. The three all saw their shipments rise during the quarter, with Realme enjoying the biggest year-on-year growth of 23%, Canalys said.

Collectively, Chinese vendors made up 76% of the total smartphone shipments in India during the quarter, up from 74% a year ago, according to Canalys.

In recent months, Chinese vendors have tried to avoid becoming a target of rising nationalist sentiment in India amid geopolitical tensions between Beijing and New Delhi by reducing their marketing spending and building an image as important contributors to the South Asian country’s economy, said Canalys analyst Varun Kannan.

“Ongoing tensions between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass market customers,” said Kannan.

In the third quarter, South Korea’s Samsung was India’s second-largest smartphone seller with a market share of 20.4%.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Chinese Smartphones Thrive in India Despite Tensions


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