TikTok owner ByteDance is embarking on a hiring spree for its newly born education division, upping the ante in its push into China’s highly competitive e-learning market as the company seeks to diversify its revenue sources.

Beijing-based ByteDance plans to hire some 10,000 employees to fill a large number of vacancies in teaching, product development and community management in China over the next four months, according to a WeChat post issued on Friday. It will also hire more than 3,000 fresh graduates this spring with positions scattered across 11 Chinese cities.

In October last year, ByteDance consolidated all of its education products under a standalone brand named Dali Education, which provides customers with pre-school and K-12 courses, adult education services and smart learning devices. The education unit had employed more than 10,000 people by the end of October, according to the company.

ByteDance entered the education sector in 2016 by acquiring smaller rivals and by launching its own products like one-on-one English tutoring app GoGoKid.

Previously, Chen Lin, CEO of Dali Education, unveiled plans to heavily invest in its nascent education business in the next three years regardless of possible losses, a move that came as rivals such as Yuanfudao and Zuoyebang have been engaged in a fundraising frenzy for business expansion. In 2020, China’s online education industry saw financing activities that raised over 50 billion yuan ($7.7 billion), more than the combined amount raised in the past 10 years, according to a report by the Chinese Academy of Sciences.

Contact reporter Ding Yi (yiding@caixin.com)

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