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Sports and COVID-19: How the Pandemic Will Force Sports Industry To Change (Video)
Jul 08, 2021 06:05 PM

Sports and COVID-19: How the Pandemic Will Force Sports Industry To Change (Video)

Sports and COVID-19: How the Pandemic Will Force Sports Industry To Change

Speakers: Simon Chadwick, Professor of Eurasian Sport and Director of the Centre for Eurasian Sport, emlyon business school; Huang Shan, Deputy Managing Editor, Caixin Media

Date: July 9, 2021, 4:00 pm Beijing Time

Topics:

1. The technical problems of preparing for global large-scale sports events: under the background of the pandemic, what measures of athlete management and spectator management can be used to minimize health risks and ensure the orderly running of the event? What are the main difficulties? What are the contingencies that need to be considered in advance?

2. How to protect the interests of the athletes when holding global sports event under the pandemic: e.g. How to ensure that the athletes can get proper training under the pandemic? How to prepare the athletes for an emergency public health situation?

3. After we see the impact of the pandemic on international sports events in 2020, what lessons can countries learn in order to better organize and prepare for international sports events in a future public health crisis situation? How has the pandemic fueled the innovation and transformation of sports event?

4. About the Tokyo Olympics: Who are the main stakeholders behind the Olympic Games? What are their different interests and business logics? Has the dynamics of interactions among different stakeholders changed in the context of the pandemic? With the public health risks increasing and willingness to bid for the Olympic Games plummeting, how should we imagine the future of the Olympics, how can it be reformed?


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