Five Things Different About This Year’s Double 11

At 8 p.m. on Oct. 20, China’s annual online shopping extravaganza kicked off under the cloud of a prolonged anti-monopoly campaign that’s rattled the nation’s e-commerce giants.

As Beijing has launched a flurry of measures to stamp out anticompetitive behavior, markets and consumers alike are keen to see how the tougher environment will shape the spending spree this year.