‘Baijiu’ Giant Wuliangye Planning To Hike Prices of Its Top-Shelf Liquors

China’s No. 2 distiller Wuliangye Yibin Co. Ltd. (000858.SZ) is planning to raise the factory gate prices of its high-end products, Caixin has learned, a move that could encourage other liquor-makers to hike their prices.

According to multiple dealers, the Sichuan province-based producer of “baijiu” has verbally notified them that it will be adjusting the terms of its 2022 contracts for its flagship product, commonly known as Puwu, resulting in an average price increase of about 9% to 969 yuan ($152) per half-liter bottle.