In Depth: Trip.com Eyes Post-Pandemic Tourism Boom, as Rivals Circle

By Manyun Zou, Sun Yanran and Jia Tianqiong

While Trip.com stands to benefit from the long postponed post-pandemic boom in travel, it is not alone. Photo: VCG

Wearing a pink French-style dress and a cloche hat, Trip.com Vice President Sun Tianxu is ripping through her first batch of deals of the night on a corporate livestream.

“This is an opportunity — free of charge — to stay at the Shangri-La Deluxe Riverview room — note this is not the basic room, it is the Riverview room, a luxury room. Share the livestream now with the words ‘Shanghai Foreshore Shangri-La’ for your chance to win!” Sun delivers the spiel with the practiced, rapid-fire clip of a bullhorn-wielding tour group operator. “The fourth and fifth deals on our product catalog are limited to tonight … There are just 100! No more.”