TikTok Dives Into Southeast Asia With E-Commerce Push

ByteDance’s TikTok is cranking up its e-commerce foray into Southeast Asia as the Chinese tech giant pushes to commercialize the popular short video app to create a new revenue stream.

During the first half, TikTok launched e-commerce businesses in Thailand, Vietnam, Malaysia, the Philippines and Singapore, expanding its presence to all major markets in the region. TikTok has been operating online shopping services in Indonesia, Southeast Asia’s largest economy, since early 2021.