Caixin
Oct 12, 2022 05:09 AM
TECH

TikTok Dives Into Southeast Asia With E-Commerce Push

ByteDance set a target of increasing’s TikTok’s GMV to $12 billion by 2023, nearly triple the 2021 figure.
ByteDance set a target of increasing’s TikTok’s GMV to $12 billion by 2023, nearly triple the 2021 figure.

ByteDance’s TikTok is cranking up its e-commerce foray into Southeast Asia as the Chinese tech giant pushes to commercialize the popular short video app to create a new revenue stream.

During the first half, TikTok launched e-commerce businesses in Thailand, Vietnam, Malaysia, the Philippines and Singapore, expanding its presence to all major markets in the region. TikTok has been operating online shopping services in Indonesia, Southeast Asia’s largest economy, since early 2021.

You've accessed an article available only to subscribers
VIEW OPTIONS
Share this article
Open WeChat and scan the QR code
NEWSLETTERS
Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription
PODCAST
Caixin Biz Roundup: China Bumps Up Support for Property Sector
00:00
00:00/00:00