Caixin
Oct 18, 2022 05:32 AM
BUSINESS

Chinese Video Game Developers Take On the World

In the first half, China’s multibillion-dollar online game industry suffered declines in revenue and user size for the first time in seven years
In the first half, China’s multibillion-dollar online game industry suffered declines in revenue and user size for the first time in seven years

Chinese video game companies led by Tencent and NetEase are turning to global business expansion in search of fresh revenue sources as domestic growth plateaus and regulatory scrutiny tightens.

They’re joining e-commerce platforms and online tutors as China’s internet businesses look beyond China for differing reasons. While weakening consumption at home is driving e-commerce platforms, video game developers are pushing out their business boundaries and creating more jobs abroad chiefly out of concerns over tightening domestic regulations.

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