Alibaba Keeps ‘Double 11’ Sales Secret for the First Time

(Bloomberg) — Alibaba Group Holding Ltd. decided not to disclose full sales results for its signature ‘Double 11’ shopping extravaganza for the first time, after forecasts that the figure may suffer a decline unprecedented in the event’s 14-year history.

Alibaba said in a statement gross merchandise value was “in line with last year’s GMV performance despite macro challenges and Covid-related impact.” Sales last year reached 540.3 billion yuan ($76.1 billion). Some 290,000 brands participated in 2022, the same as in 2021.