Discounted Booze Pits JD.com Against One of China’s Largest Liquor-Makers

One of China’s largest liquor-makers has taken a swipe at a pricing strategy adopted by e-commerce giant JD.com Inc. to prevent online discounting from undermining its control over pricing and damaging its brand.

The fracas occurred around the same time as complaints emerged from other distillers about the discounts offered by e-commerce platforms during this year’s “Double 11” shopping extravaganza, a practice that one expert said was detrimental to the liquor industry.