Caixin
Nov 16, 2022 07:59 PM
BUSINESS

Discounted Booze Pits JD.com Against One of China’s Largest Liquor-Makers

Sichuan-based Luzhou Laojiao accused the e-commerce giant JD.com of undermining its pricing power by selling one of its top-shelf brands at a discount. Photo: VCG
Sichuan-based Luzhou Laojiao accused the e-commerce giant JD.com of undermining its pricing power by selling one of its top-shelf brands at a discount. Photo: VCG

One of China’s largest liquor-makers has taken a swipe at a pricing strategy adopted by e-commerce giant JD.com Inc. to prevent online discounting from undermining its control over pricing and damaging its brand.

The fracas occurred around the same time as complaints emerged from other distillers about the discounts offered by e-commerce platforms during this year’s “Double 11” shopping extravaganza, a practice that one expert said was detrimental to the liquor industry.

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