China Southern Joins Global Online Air Freight Booking Platform

(Bloomberg) — China’s top air-cargo carrier is joining an online booking platform that’s revolutionizing the $200 billion global market the way websites like Travelocity and Expedia digitized flight transactions for passengers more than two decades ago.

The air-logistics arm of China Southern Airlines Co. will offer real-time rates, capacity and bookings on WebCargo, Freightos Group said Tuesday. WebCargo is a Barcelona-based unit of Freightos that connects to more than 3,500 freight forwarders. More than 30 airlines including Deutsche Lufthansa AG, American Airlines Group Inc., Air France-KLM and Emirates SkyCargo already list their services on WebCargo.